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Truyền Thông và Giao Tiếp - Advertising
Tại đây bạn sẽ học một số từ tiếng Anh liên quan đến quảng cáo như “chứng thực”, “đối tượng mục tiêu” và “nhận diện thương hiệu”.
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Đố vui
the act or process of selling or advertising a product or service, usually including market research
tiếp thị
the promotion of a particular product or company by means of advertising and distinctive design
thương hiệu
the activity of drawing public attention to a service or product in order to help it sell more
khuyến mãi
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
đối tượng mục tiêu
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
nhận diện thương hiệu
a company that helps other businesses to create and promote advertisements for their products or services
cơ quan quảng cáo
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
lời kêu gọi hành động
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
bài quảng cáo
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
quảng cáo phân loại
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
quảng cáo kỹ thuật số
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
sự ủng hộ
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
thông báo
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
tờ rơi
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
copywriting
a short memorable phrase that is used in advertising to draw people's attention toward something
slogan
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
quảng cáo in ấn
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
thông báo dịch vụ công
a short video advertisement that promotes a product, service, or brand on television
quảng cáo trên truyền hình
a brief audio advertisement that promotes a product, service, or brand on radio stations
quảng cáo trên đài phát thanh
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
bumper thương mại
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
truyền thông ngoài trời
a type of advertising or informational material that is inserted into a package or product
tờ rời
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
sự lan tỏa quảng cáo
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
trọng số truyền thông
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
bội số truyền thông
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
lập kế hoạch truyền thông
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
thư trực tiếp
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
tóm tắt
a small advertisement published in a newspaper or website, expressing requirements of a person or company
quảng cáo tìm việc
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
quảng cáo phân loại
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
bán hàng kim tự tháp
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
mánh khoé
a business entity, organization, or company engaged in commercial, industrial, or professional activities
doanh nghiệp
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
bài thuyết trình ngắn
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
marketing du kích
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
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