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رسانه و ارتباطات - تبلیغات

در اینجا شما برخی از کلمات انگلیسی مربوط به تبلیغات مانند "تاییدیه"، "مخاطب هدف" و "هویت برند" را یاد خواهید گرفت.

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شروع یادگیری
Words Related to Media and Communication
marketing
marketing
[اسم]

the act or process of selling or advertising a product or service, usually including market research

بازاریابی

بازاریابی

Ex: Successful marketing requires understanding customer needs. 
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branding
branding
[اسم]

the promotion of a particular product or company by means of advertising and distinctive design

تبلیغات, برندینگ

تبلیغات, برندینگ

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promotion
promotion
[اسم]

the activity of drawing public attention to a service or product in order to help it sell more

تبلیغ

تبلیغ

Ex: The store is running a promotion this weekend, offering discounts on selected items. 
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target audience

a specific group of people that a product, service, or message is aimed at or intended for

مخاطبان هدف, گروه هدف

مخاطبان هدف, گروه هدف

Ex: The advertising campaign was designed with a young adult target audience in mind. 
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brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

هویت برند, تصویر برند

هویت برند, تصویر برند

Ex: Their brand identity is all about being modern, sustainable, and innovative. 
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advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

آژانس تبلیغاتی

آژانس تبلیغاتی

Ex: The advertising agency came up with a creative strategy to target younger consumers. 
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CTA
CTA
[اسم]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

دعوت به اقدام, فراخوان

دعوت به اقدام, فراخوان

Ex: The advertisement included a CTA that encouraged people to "Join the Club" for discounts. 
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commercial
commercial
[اسم]

an advertisement broadcast on TV or radio

پیام بازرگانی

پیام بازرگانی

Ex: The company's new product was promoted through a series of television commercials. 
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advertorial
advertorial
[اسم]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

رپرتاژ آگهی

رپرتاژ آگهی

Ex: The magazine published an advertorial about the latest skincare products, blending informative content with promotional messaging. 
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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

آگهی نیازمندی‌ها

آگهی نیازمندی‌ها

Ex: Classified advertisement is often the most affordable way to promote a small business. 
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digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

تبلیغات دیجیتال

تبلیغات دیجیتال

Ex: Many companies use digital advertising to reach customers through social media platforms like Facebook and Instagram. 
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endorsement
endorsement
[اسم]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

مهر تایید, حمایت

مهر تایید, حمایت

Ex: The celebrity's endorsement of the new brand boosted its sales significantly. 
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notice
notice
[اسم]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

اطلاعیه, آگهی

اطلاعیه, آگهی

Ex: She placed a notice in the local newspaper to sell her old furniture. 
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insert
insert
[اسم]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

درج, بروشور

درج, بروشور

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copywriting
copywriting
[اسم]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

آگهی‌نویسی, نوشتن متن تبلیغاتی

آگهی‌نویسی, نوشتن متن تبلیغاتی

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logo
logo
[اسم]

a symbol or design used to represent a company or organization

نماد تجاری, علامت تجاری

نماد تجاری, علامت تجاری

Ex: The company's new logo features a bold design with vibrant colors that stand out. 
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slogan
slogan
[اسم]

a short memorable phrase that is used in advertising to draw people's attention toward something

شعار

شعار

Ex: The company's slogan "Just Do It" became synonymous with their brand, inspiring millions of athletes worldwide. 
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print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

تبلیغات چاپی, تبلیغات روی کاغذ

تبلیغات چاپی, تبلیغات روی کاغذ

Ex: Print advertising still plays a major role in promoting luxury goods and services. 
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public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

اطلاعیه خدمات عمومی, پیام منافع عمومی

اطلاعیه خدمات عمومی, پیام منافع عمومی

Ex: The local radio station aired a public service announcement reminding people to stay home during the storm. 
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TV spot
TV spot
[اسم]

a short video advertisement that promotes a product, service, or brand on television

آگهی تلویزیونی کوتاه, پیام بازرگانی

آگهی تلویزیونی کوتاه, پیام بازرگانی

Ex: The company aired a new TV spot during the Super Bowl to promote their latest product. 
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radio spot
radio spot
[اسم]

a brief audio advertisement that promotes a product, service, or brand on radio stations

آگهی رادیویی کوتاه, پیام بازرگانی

آگهی رادیویی کوتاه, پیام بازرگانی

Ex: The company aired a radio spot about their new product during the morning drive-time show. 
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commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

پیش‌پرده تبلیغاتی, آیتمی که نشان‌دهنده آغاز پیام بازرگانی است

پیش‌پرده تبلیغاتی, آیتمی که نشان‌دهنده آغاز پیام بازرگانی است

Ex: The commercial bumper was so loud and sudden that it startled me during the show. 
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outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

تبلیغات محیطی

تبلیغات محیطی

Ex: The city council put up outdoor media to inform the public about the new recycling program. 
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jingle
jingle
[اسم]

a short catchy tune, often used in advertising

آهنگ تبلیغاتی, آوا تبلیغاتی

آهنگ تبلیغاتی, آوا تبلیغاتی

Ex: The jingle for that soda brand is stuck in my head all day. 
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outsert
outsert
[اسم]

a type of advertising or informational material that is inserted into a package or product

عنصر تبلیغاتی

عنصر تبلیغاتی

Ex: The magazine came with an outsert offering a discount on the next issue. 
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ad creep
ad creep
[اسم]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

نفوذ تبلیغاتی, پیشرفت تبلیغات

نفوذ تبلیغاتی, پیشرفت تبلیغات

Ex: The magazine's ad creep made it harder to find actual articles among all the ads. 
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media weight
media weight
[اسم]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

وزن رسانه, تخصیص رسانه

وزن رسانه, تخصیص رسانه

Ex: The company increased its media weight this year to ensure its new product gets maximum exposure. 
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media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

فراگیری رسانه‌ای

فراگیری رسانه‌ای

Ex: Businesses often achieve a media multiplier by pairing traditional advertising with social media posts. 
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media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

برنامه‌ریزی رسانه‌ای, استراتژی رسانه‌ای

برنامه‌ریزی رسانه‌ای, استراتژی رسانه‌ای

Ex: The team spent weeks on media planning to ensure the campaign reached as many people as possible. 
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direct mail
direct mail
[اسم]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

تبلیغات پستی

تبلیغات پستی

Ex: The company sent out direct mail to promote their new product line to local customers. 
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blurb
blurb
[اسم]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

شرح کوتاه, معرفی کوتاه

شرح کوتاه, معرفی کوتاه

Ex: The blurb on the back cover of the novel provides a brief summary of the plot to entice readers. 
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want ad
want ad
[اسم]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

نیازمندی‌ها, آگهی‌های کوتاه

نیازمندی‌ها, آگهی‌های کوتاه

Ex: The company placed a want ad in the local newspaper seeking applicants for an administrative assistant position. 
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classified
classified
[اسم]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

آگهی کوتاه

آگهی کوتاه

Ex: In the local newspaper, a classified advertised a vintage car for sale, capturing the attention of car enthusiasts. 
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niche
niche
[صفت]

specialized or focused on a specific market or audience

اختصاصی, خاص

اختصاصی, خاص

Ex: The company developed niche products tailored to the needs of outdoor enthusiasts. 
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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

فروش هرمی, بازاریابی هرمی

فروش هرمی, بازاریابی هرمی

Ex: Pyramid selling schemes recruit participants with the promise of earning money by enrolling others into the scheme, rather than selling actual products or services. 
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gimmick
gimmick
[اسم]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

ترفند تبلیغاتی, شگرد بازاریابی

ترفند تبلیغاتی, شگرد بازاریابی

Ex: The cereal company used a collectible toy as a gimmick to attract more young customers to buy their product. 
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concern
concern
[اسم]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

شرکت تجاری یا صنعتی

شرکت تجاری یا صنعتی

Ex: The multinational concern operates in various countries, specializing in the production and distribution of consumer electronics. 
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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

معرفی سریع, ارائه سریع

معرفی سریع, ارائه سریع

Ex: During the networking event, she delivered a concise elevator pitch about her startup, capturing the investors' interest in just a few sentences. 
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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

بازاریابی خلاقانه, تبلیغات خلاقانه

بازاریابی خلاقانه, تبلیغات خلاقانه

Ex: The beverage company used guerrilla marketing by setting up pop-up street performances featuring their product in busy urban areas, surprising and delighting passersby. 
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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

ترفند متمایزسازی, طرح متفاوت‌سازی

ترفند متمایزسازی, طرح متفاوت‌سازی

Ex: The luxury car brand developed a positioning strategy that emphasized its vehicles' superior performance and exclusivity, appealing to high-income customers who value prestige. 
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