미디어와 커뮤니케이션 - Advertising

the act or process of selling or advertising a product or service, usually including market research

마케팅

the promotion of a particular product or company by means of advertising and distinctive design

브랜딩

the activity of drawing public attention to a service or product in order to help it sell more

홍보

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

타겟 오디언스

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

브랜드 아이덴티티

a company that helps other businesses to create and promote advertisements for their products or services

광고 대행사

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

행동 촉구

an advertisement broadcast on TV or radio

광고

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

광고 기사

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

분류 광고

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

디지털 광고

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

지지

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

공지

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

삽입물

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

카피라이팅

a symbol or design used to represent a company or organization

로고

a short memorable phrase that is used in advertising to draw people's attention toward something

슬로건

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

인쇄 광고

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

공공 서비스 발표

a short video advertisement that promotes a product, service, or brand on television

TV 광고

a brief audio advertisement that promotes a product, service, or brand on radio stations

라디오 스팟

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

상업용 범퍼

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

옥외 매체

a short catchy tune, often used in advertising

징글

a type of advertising or informational material that is inserted into a package or product

외삽물

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

광고 침투

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

미디어 가중치

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

미디어 배수기

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

미디어 계획

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

다이렉트 메일

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

소개글

a small advertisement published in a newspaper or website, expressing requirements of a person or company

구인 광고

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

분류 광고

specialized or focused on a specific market or audience

틈새의

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

피라미드 판매

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

기믹

a business entity, organization, or company engaged in commercial, industrial, or professional activities

기업

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

엘리베이터 피치

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

게릴라 마케팅

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

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