미디어와 커뮤니케이션 - Advertising
여기에서는 "보증", "타겟 audience" 및 "브랜드 identity"와 같은 광고와 관련된 몇 가지 영어 단어를 배우게 됩니다.
리뷰
플래시카드
철자법
퀴즈
the act or process of selling or advertising a product or service, usually including market research

마케팅, 판매
the promotion of a particular product or company by means of advertising and distinctive design

브랜드, 브랜드 이미지
the activity of drawing public attention to a service or product in order to help it sell more

프로모션, 광고
a specific group of people that a product, service, or message is aimed at or intended for

타겟 오디언스, 대상 그룹
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

브랜드 아이덴티티, 브랜드 이미지
a company that helps other businesses to create and promote advertisements for their products or services

광고 대행사, 광고 회사
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

행동 촉구, 행동을 촉구하는 메시지
an advertisement broadcast on TV or radio

광고
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

기사형 광고, 광고 기사
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

분류 광고, 광고
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

디지털 광고
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

승인, 지지
a brief advertisement or announcement that is published in a newspaper, magazine, etc.

공고, 광고
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

삽입물, 전단
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

광고 문안 작성, 카피라이팅
a symbol or design used to represent a company or organization

로고, 엠블럼
a short memorable phrase that is used in advertising to draw people's attention toward something

슬로건, 표어
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

인쇄 광고, 종이 광고
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

공익 광고, 공공 서비스 발표
a short video advertisement that promotes a product, service, or brand on television

TV 광고, 광고 스팟
a brief audio advertisement that promotes a product, service, or brand on radio stations

라디오 광고, 라디오 스팟
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

상업 범퍼, 전환 광고
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

야외 미디어, 옥외 광고
a short catchy tune, often used in advertising

징글, 중독성 있는 멜로디
a type of advertising or informational material that is inserted into a package or product

광고 삽입물, 추가 정보 자료
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

광고 침투, 광고의 진행
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

미디어 가중치, 미디어 할당
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

미디어 승수, 미디어 증폭기
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

미디어 플래닝, 미디어 전략
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

직접 우편, 다이렉트 메일
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

짧은 홍보 설명, 매력적인 요약
a small advertisement published in a newspaper or website, expressing requirements of a person or company

구인 광고, 작은 광고
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

분류 광고, 광고
specialized or focused on a specific market or audience

전문화된, 집중된
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

피라미드 판매, 다단계 판매
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

속임수, 계략
a business entity, organization, or company engaged in commercial, industrial, or professional activities

기업, 회사
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

엘리베이터 피치, 짧은 프리젠테이션
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

게릴라 마케팅, 비전통적인 마케팅
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

포지셔닝 전략, 포지셔닝 계획
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