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미디어와 커뮤니케이션 - Advertising

여기에서는 "보증", "타겟 audience" 및 "브랜드 identity"와 같은 광고와 관련된 몇 가지 영어 단어를 배우게 됩니다.

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Words Related to Media and Communication
marketing
[명사]

the act or process of selling or advertising a product or service, usually including market research

마케팅, 판매

마케팅, 판매

Ex: The team analyzed data to improve their marketing campaign.팀은 **마케팅** 캠페인을 개선하기 위해 데이터를 분석했습니다.
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branding
[명사]

the promotion of a particular product or company by means of advertising and distinctive design

브랜드, 브랜드 이미지

브랜드, 브랜드 이미지

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promotion
[명사]

the activity of drawing public attention to a service or product in order to help it sell more

프로모션,  광고

프로모션, 광고

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .**프로모션** 캠페인은 잠재 고객을 유치하기 위해 catchy 슬로건과 eye-catching 시각 자료를 특징으로 했습니다.
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a specific group of people that a product, service, or message is aimed at or intended for

타겟 오디언스, 대상 그룹

타겟 오디언스, 대상 그룹

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .콘텐츠를 만들 때 **타겟 오디언스**의 관심사와 선호도를 고려하는 것이 중요합니다.
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the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

브랜드 아이덴티티, 브랜드 이미지

브랜드 아이덴티티, 브랜드 이미지

Ex: A strong brand identity can help a small business stand out in a crowded market .강력한 **브랜드 아이덴티티**는 작은 비즈니스가 혼잡한 시장에서 두드러지게 할 수 있습니다.
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a company that helps other businesses to create and promote advertisements for their products or services

광고 대행사, 광고 회사

광고 대행사, 광고 회사

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .그들은 자신들의 브랜드 가시성을 높이기 위해 **광고 대행사**와 협력하기로 결정했습니다.
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CTA
[명사]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

행동 촉구, 행동을 촉구하는 메시지

행동 촉구, 행동을 촉구하는 메시지

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "
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commercial
[명사]

an advertisement broadcast on TV or radio

광고

광고

Ex: The local car dealership aired a commercial offering special discounts and financing options.현지 자동차 대리점은 특별 할인 및 금융 옵션을 제공하는 **광고**를 방영했습니다.
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advertorial
[명사]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

기사형 광고, 광고 기사

기사형 광고, 광고 기사

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.신문의 **기사형 광고** 섹션은 기업이 교육하고 정보를 제공하는 콘텐츠로 넓은 관객에게 도달할 수 있도록 하면서 동시에 그들의 제품을 광고합니다.
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a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

분류 광고, 광고

분류 광고, 광고

Ex: Many online platforms now replace traditional classified ads.많은 온라인 플랫폼이 이제 전통적인 **분류 광고**를 대체하고 있습니다.
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the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

디지털 광고

디지털 광고

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .**디지털 광고**를 통해 기업은 고객의 반응과 데이터를 기반으로 광고를 실시간으로 변경할 수 있습니다.
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endorsement
[명사]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

승인,  지지

승인, 지지

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
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notice
[명사]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

공고, 광고

공고, 광고

Ex: The company issued a public notice regarding the change in office hours .회사는 근무 시간 변경에 대해 **공지**를 발표했습니다.
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insert
[명사]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

삽입물, 전단

삽입물, 전단

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copywriting
[명사]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

광고 문안 작성, 카피라이팅

광고 문안 작성, 카피라이팅

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logo
[명사]

a symbol or design used to represent a company or organization

로고, 엠블럼

로고, 엠블럼

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
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slogan
[명사]

a short memorable phrase that is used in advertising to draw people's attention toward something

슬로건, 표어

슬로건, 표어

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .환경 그룹의 **슬로건** "지구를 구하자, 한 걸음씩"은 그들의 캠페인 동안 대중과 깊은 공감을 일으켰습니다.
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the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

인쇄 광고, 종이 광고

인쇄 광고, 종이 광고

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .그들은 지역 카페에 전단지를 배치하여 매장 오픈을 홍보하기 위해 **인쇄 광고**를 사용했습니다.
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a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

공익 광고, 공공 서비스 발표

공익 광고, 공공 서비스 발표

Ex: The government released a public service announcement about the importance of getting vaccinated .정부는 예방접종의 중요성에 관한 **공공 서비스 공지**를 발표했습니다.
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TV spot
[명사]

a short video advertisement that promotes a product, service, or brand on television

TV 광고, 광고 스팟

TV 광고, 광고 스팟

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
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radio spot
[명사]

a brief audio advertisement that promotes a product, service, or brand on radio stations

라디오 광고, 라디오 스팟

라디오 광고, 라디오 스팟

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
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a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

상업 범퍼, 전환 광고

상업 범퍼, 전환 광고

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
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advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

야외 미디어, 옥외 광고

야외 미디어, 옥외 광고

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
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jingle
[명사]

a short catchy tune, often used in advertising

징글, 중독성 있는 멜로디

징글, 중독성 있는 멜로디

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
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outsert
[명사]

a type of advertising or informational material that is inserted into a package or product

광고 삽입물, 추가 정보 자료

광고 삽입물, 추가 정보 자료

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
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ad creep
[명사]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

광고 침투, 광고의 진행

광고 침투, 광고의 진행

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .라디오 방송국의 **광고 침투**는 짜증나요; 지금은 광고가 너무 많아서 음악을 즐기기 어렵습니다.
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media weight
[명사]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

미디어 가중치, 미디어 할당

미디어 가중치, 미디어 할당

Ex: The small business could not compete with the larger companies that have a much higher media weight.소기업은 **미디어 웨이트**가 훨씬 높은 대기업과 경쟁할 수 없었습니다.
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the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

미디어 승수, 미디어 증폭기

미디어 승수, 미디어 증폭기

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
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the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

미디어 플래닝, 미디어 전략

미디어 플래닝, 미디어 전략

Ex: Effective media planning helped the brand achieve a significant increase in visibility .효과적인 **미디어 플래닝**이 브랜드가 가시성을 크게 높이는 데 도움이 되었습니다.
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direct mail
[명사]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

직접 우편, 다이렉트 메일

직접 우편, 다이렉트 메일

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
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blurb
[명사]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

짧은 홍보 설명, 매력적인 요약

짧은 홍보 설명, 매력적인 요약

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
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want ad
[명사]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

구인 광고, 작은 광고

구인 광고, 작은 광고

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**구인 광고**는 개인과 기업이 판매 품목, 제공 서비스 또는 구인 정보를 광고하는 분류 웹사이트에서도 찾을 수 있습니다.
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classified
[명사]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

분류 광고, 광고

분류 광고, 광고

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
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niche
[형용사]

specialized or focused on a specific market or audience

전문화된,  집중된

전문화된, 집중된

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
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a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

피라미드 판매, 다단계 판매

피라미드 판매, 다단계 판매

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
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gimmick
[명사]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

속임수, 계략

속임수, 계략

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
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concern
[명사]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

기업, 회사

기업, 회사

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .직원들은 **회사**의 인사 부서에서 시행한 직원 중심의 정책을 높이 평가하며, 긍정적인 작업 환경을 조성합니다.
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a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

엘리베이터 피치, 짧은 프리젠테이션

엘리베이터 피치, 짧은 프리젠테이션

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.
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the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

게릴라 마케팅, 비전통적인 마케팅

게릴라 마케팅, 비전통적인 마케팅

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .
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a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

포지셔닝 전략, 포지셔닝 계획

포지셔닝 전략, 포지셔닝 계획

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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미디어와 커뮤니케이션
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