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미디어와 커뮤니케이션 - Advertising
여기에서는 "Endorsement", "타겟 고객", "브랜드 아이덴티티" 등 광고와 관련된 영어 단어를 배우게 됩니다.
리뷰
플래시카드
철자법
퀴즈
the act or process of selling or advertising a product or service, usually including market research
마케팅, 판매 전략
the promotion of a particular product or company by means of advertising and distinctive design
브랜딩, 상표
the activity of drawing public attention to a service or product in order to help it sell more
홍보, 프로모션
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
타겟 오디언스, 대상 청중
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
브랜드 아이덴티티, 브랜드 정체성
a company that helps other businesses to create and promote advertisements for their products or services
광고 대행사, 광고 에이전시
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
행동 촉구, 행동 지침
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
광고 기사, 광고성 기사
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
분류 광고, 클래스 광고
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
디지털 광고, 디지털 마케팅
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
지지, 후원
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
공지, 알림
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
삽입물, 전단지
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
카피라이팅, 광고 문안 작성
a short memorable phrase that is used in advertising to draw people's attention toward something
슬로건, 구호
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
인쇄 광고, 프린트 광고
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
공공 서비스 발표, 공익 광고
a short video advertisement that promotes a product, service, or brand on television
TV 광고, 텔레비전 광고
a brief audio advertisement that promotes a product, service, or brand on radio stations
라디오 스팟, 라디오 광고
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
상업용 범퍼, 광고 범퍼
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
옥외 매체, 야외 광고
a type of advertising or informational material that is inserted into a package or product
외삽물, 삽입물
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
광고 침투, 광고의 증가
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
미디어 가중치, 광고 예산 배분
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
미디어 배수기, 미디어 증폭기
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
미디어 계획, 미디어 플래닝
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
다이렉트 메일, 직접 우편
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
소개글, 요약
a small advertisement published in a newspaper or website, expressing requirements of a person or company
구인 광고, 구직 광고
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
분류 광고, 클래스 광고
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
피라미드 판매, 피라미드 마케팅
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
기믹, 속임수
a business entity, organization, or company engaged in commercial, industrial, or professional activities
기업, 회사
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
엘리베이터 피치, 간단한 발표
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
게릴라 마케팅, 비전통적인 마케팅 전략
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
포지셔닝 전략, 포지셔닝 계획
