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Media at Komunikasyon - Advertising

Dito matututo ka ng ilang mga salitang Ingles na may kaugnayan sa advertising tulad ng "endorsement", "target audience", at "brand identity".

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Words Related to Media and Communication
marketing
[Pangngalan]

the act or process of selling or advertising a product or service, usually including market research

pamamalagi, marketing

pamamalagi, marketing

Ex: The team analyzed data to improve their marketing campaign.Ang koponan ay nagsuri ng datos upang mapabuti ang kanilang kampanya sa **marketing**.
branding
[Pangngalan]

the promotion of a particular product or company by means of advertising and distinctive design

tatak, imahe ng tatak

tatak, imahe ng tatak

promotion
[Pangngalan]

the activity of drawing public attention to a service or product in order to help it sell more

promosyon,  patalastas

promosyon, patalastas

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .Ang kampanya ng **promosyon** ay nagtatampok ng mga nakakaakit na slogan at mga visual na nakakakuha ng atensyon upang maakit ang mga potensyal na customer.
target audience
[Pangngalan]

a specific group of people that a product, service, or message is aimed at or intended for

target na madla, madlang tagatanggap

target na madla, madlang tagatanggap

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .Kapag gumagawa ng nilalaman, mahalagang isaalang-alang ang mga interes at kagustuhan ng **target na madla**.
brand identity
[Pangngalan]

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

pagkakakilanlan ng tatak, imahe ng tatak

pagkakakilanlan ng tatak, imahe ng tatak

Ex: A strong brand identity can help a small business stand out in a crowded market .Ang isang malakas na **brand identity** ay maaaring makatulong sa isang maliit na negosyo na mag-stand out sa isang crowded na market.
advertising agency
[Pangngalan]

a company that helps other businesses to create and promote advertisements for their products or services

ahensya ng advertising, kumpanya ng advertising

ahensya ng advertising, kumpanya ng advertising

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .Nagpasya silang makipagtulungan sa isang **ahensya ng advertising** upang mapabuti ang visibility ng kanilang brand.
CTA
[Pangngalan]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Panawagan sa pagkilos, Paghimok na kumilos

Panawagan sa pagkilos, Paghimok na kumilos

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "
commercial
[Pangngalan]

an advertisement broadcast on TV or radio

komersyal

komersyal

Ex: The local car dealership aired a commercial offering special discounts and financing options.Ang lokal na car dealership ay nag-air ng isang **commercial** na nag-aalok ng mga espesyal na diskwento at opsyon sa pagpopondo.
advertorial
[Pangngalan]

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

adbertoryal, artikulong pang-adbertismo

adbertoryal, artikulong pang-adbertismo

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Ang seksyon ng **advertorial** ng pahayagan ay nagbibigay-daan sa mga negosyo na maabot ang malawak na madla sa pamamagitan ng nilalaman na nagtuturo at nagbibigay-kaalaman, habang nag-a-advertise din ng kanilang mga alok.

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

classified advertising, mga anunsyo

classified advertising, mga anunsyo

Ex: Many online platforms now replace traditional classified ads.Maraming online platform ngayon ang pumapalit sa tradisyonal na **classified advertising**.

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

digital na advertising

digital na advertising

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .Sa **digital advertising**, maaaring baguhin ng mga kumpanya ang kanilang mga ad sa real-time batay sa mga reaksyon at data ng customer.
endorsement
[Pangngalan]

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

pagsang-ayon,  suporta

pagsang-ayon, suporta

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
notice
[Pangngalan]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

paunawa, anunsyo

paunawa, anunsyo

Ex: The company issued a public notice regarding the change in office hours .Ang kumpanya ay naglabas ng pampublikong **paunawa** tungkol sa pagbabago sa oras ng opisina.
insert
[Pangngalan]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

insert, polyeto

insert, polyeto

copywriting
[Pangngalan]

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

pagsulat ng patalastas, copywriting

pagsulat ng patalastas, copywriting

logo
[Pangngalan]

a symbol or design used to represent a company or organization

logo, sagisag

logo, sagisag

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
slogan
[Pangngalan]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan, motto

slogan, motto

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Ang **slogan** ng environmental group na "Save the Earth, One Step at a Time" ay malalim na tumimo sa publiko noong kanilang kampanya.
print advertising
[Pangngalan]

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

print advertising, advertising sa papel

print advertising, advertising sa papel

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .Ginamit nila ang **print advertising** para itaguyod ang pagbubukas ng kanilang tindahan sa pamamagitan ng paglalagay ng mga flyer sa mga lokal na cafe.

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

patalastas ng serbisyo publiko, mensahe para sa kapakanan ng publiko

patalastas ng serbisyo publiko, mensahe para sa kapakanan ng publiko

Ex: The government released a public service announcement about the importance of getting vaccinated .Ang pamahalaan ay naglabas ng **patalastas sa serbisyo publiko** tungkol sa kahalagahan ng pagpapabakuna.
TV spot
[Pangngalan]

a short video advertisement that promotes a product, service, or brand on television

patalastas sa TV, spot sa TV

patalastas sa TV, spot sa TV

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.
radio spot
[Pangngalan]

a brief audio advertisement that promotes a product, service, or brand on radio stations

spot sa radyo, patalastas sa radyo

spot sa radyo, patalastas sa radyo

Ex: I heard a radio spot promoting a local concert while driving to work this morning.
commercial bumper
[Pangngalan]

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

commercial bumper, transition ad

commercial bumper, transition ad

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.
outdoor media
[Pangngalan]

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

outdoor media, patalastas sa labas

outdoor media, patalastas sa labas

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
jingle
[Pangngalan]

a short catchy tune, often used in advertising

jingle, nakakaganyak na himig

jingle, nakakaganyak na himig

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
outsert
[Pangngalan]

a type of advertising or informational material that is inserted into a package or product

isang materyal na pang-adbertismo, karagdagang materyal na impormatibo

isang materyal na pang-adbertismo, karagdagang materyal na impormatibo

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
ad creep
[Pangngalan]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

pagsisinop ng patalastas, pag-unlad ng mga patalastas

pagsisinop ng patalastas, pag-unlad ng mga patalastas

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .Ang **pagdami ng ads** ng istasyon ng radyo ay nakakainis; ang dami na ng mga commercial ngayon na mahirap na masiyahan sa musika.
media weight
[Pangngalan]

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

bigat ng media, paglalaan ng media

bigat ng media, paglalaan ng media

Ex: The small business could not compete with the larger companies that have a much higher media weight.Ang maliit na negosyo ay hindi makakumpitensya sa mas malalaking kumpanya na may mas mataas na **media weight**.
media multiplier
[Pangngalan]

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

media multiplier, media amplifier

media multiplier, media amplifier

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.
media planning
[Pangngalan]

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

pagpaplano ng media, estratehiya ng media

pagpaplano ng media, estratehiya ng media

Ex: Effective media planning helped the brand achieve a significant increase in visibility .Ang epektibong **pagpaplano ng media** ay nakatulong sa brand na makamit ang isang makabuluhang pagtaas sa visibility.
direct mail
[Pangngalan]

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

direktang mail, direktang pagpapadala

direktang mail, direktang pagpapadala

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
blurb
[Pangngalan]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

maikling deskripsyon na pang-promosyon, kaakit-akit na buod

maikling deskripsyon na pang-promosyon, kaakit-akit na buod

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
want ad
[Pangngalan]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

adbertisyo ng paghahanap, maliit na adbertisyo

adbertisyo ng paghahanap, maliit na adbertisyo

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.Ang **want ads** ay maaari ring matagpuan sa mga classified website, kung saan nag-a-advertise ang mga indibidwal at negosyo ng mga bagay na ipinagbibili, serbisyong inaalok, o bakanteng trabaho.
classified
[Pangngalan]

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

classified ad, ad

classified ad, ad

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
niche
[pang-uri]

specialized or focused on a specific market or audience

espesyalisado,  nakatuon

espesyalisado, nakatuon

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.
pyramid selling
[Pangngalan]

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

pyramid selling, scheme ng pyramid

pyramid selling, scheme ng pyramid

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
gimmick
[Pangngalan]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

daya, lansi

daya, lansi

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
concern
[Pangngalan]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

negosyo, kumpanya

negosyo, kumpanya

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Pinahahalagahan ng mga empleyado ang mga patakarang nakasentro sa empleyado na ipinatupad ng departamento ng mga mapagkukunan ng tao ng **kumpanya**, na nagtataguyod ng isang positibong kapaligiran sa trabaho.
elevator pitch
[Pangngalan]

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

elevator pitch, maikling pagsasalita

elevator pitch, maikling pagsasalita

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

gerilya marketing, di-pangkaraniwang marketing

gerilya marketing, di-pangkaraniwang marketing

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

estratehiya ng pagpoposisyon, plano ng pagpoposisyon

estratehiya ng pagpoposisyon, plano ng pagpoposisyon

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
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