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Media i Komunikacja"Media i Komunikacja" w Słownictwie Angielskim - Reklama

Tutaj nauczysz się kilku angielskich słów związanych z reklamą, takich jak „poparcie”, „odbiorcy docelowi” i „tożsamość marki”.

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Words Related to Media and Communication
marketing

the act or process of selling or advertising a product or service, usually including market research

Marketing

Marketing

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[Rzeczownik]
branding

the promotion of a particular product or company by means of advertising and distinctive design

branding

branding

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[Rzeczownik]
promotion

the activity of drawing public attention to a service or product in order to help it sell more

reklamować coś

reklamować coś

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[Rzeczownik]
target audience

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

grupa docelowa

grupa docelowa

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[Rzeczownik]
brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

tożsamość marki

tożsamość marki

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[Rzeczownik]
advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

Agencja reklamowa

Agencja reklamowa

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[Rzeczownik]
CTA

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

wezwanie do działania

wezwanie do działania

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[Rzeczownik]
commercial

an advertisement broadcast on TV or radio

handlowy

handlowy

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[Rzeczownik]
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reportaż reklamowy

reportaż reklamowy

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[Rzeczownik]
classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

ogłoszenia drobne

ogłoszenia drobne

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[Rzeczownik]
digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

Reklama cyfrowa

Reklama cyfrowa

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[Rzeczownik]
endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

poparcie

poparcie

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[Rzeczownik]
notice

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

ogłoszenie

ogłoszenie

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[Rzeczownik]
insert

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

wkładka

wkładka

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[Rzeczownik]
copywriting

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

[Rzeczownik]
logo

a symbol or design used to represent a company or organization

logo

logo

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[Rzeczownik]
slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

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[Rzeczownik]
print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

Wydrukuj ogłoszenie

Wydrukuj ogłoszenie

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[Rzeczownik]
public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

ogłoszenie publiczne

ogłoszenie publiczne

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[Rzeczownik]
tv spot

a short video advertisement that promotes a product, service, or brand on television

Reklama telewizyjna

Reklama telewizyjna

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[Rzeczownik]
radio spot

a brief audio advertisement that promotes a product, service, or brand on radio stations

spot radiowy

spot radiowy

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[Rzeczownik]
commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

zderzak komercyjny

zderzak komercyjny

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[Rzeczownik]
outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

mediów zewnętrznych

mediów zewnętrznych

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[Rzeczownik]
jingle

a short catchy tune, often used in advertising

brzęk

brzęk

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[Rzeczownik]
outsert

a type of advertising or informational material that is inserted into a package or product

wystawić

wystawić

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[Rzeczownik]
ad creep

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

pełzanie reklam

pełzanie reklam

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[Rzeczownik]
media weight

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

waga nośnika

waga nośnika

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[Rzeczownik]
media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

mnożnik mediów

mnożnik mediów

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[Rzeczownik]
media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

planowanie mediów

planowanie mediów

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[Rzeczownik]
direct mail

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

poczta bezpośrednia

poczta bezpośrednia

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[Rzeczownik]
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

krótkie streszczenie na okładkach książek lub w reklamach

krótkie streszczenie na okładkach książek lub w reklamach

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[Rzeczownik]
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

sekcja reklam

sekcja reklam

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[Rzeczownik]
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

krótka reklama w gazecie lub czasopiśmie

krótka reklama w gazecie lub czasopiśmie

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[Rzeczownik]
niche

specialized or focused on a specific market or audience

Ekskluzywny

Ekskluzywny

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[przymiotnik]
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

marketingu wielopoziomowego

marketingu wielopoziomowego

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[Rzeczownik]
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

sztuczka

sztuczka

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[Rzeczownik]
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

firma handlowa lub przemysłowa

firma handlowa lub przemysłowa

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[Rzeczownik]
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

krótki opis czegoś

krótki opis czegoś

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[Rzeczownik]
guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

sprytną strategię marketingową

sprytną strategię marketingową

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[Rzeczownik]
positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

podkreślenie unikalnych cech produktu

podkreślenie unikalnych cech produktu

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[Rzeczownik]
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