媒体和通信 - Advertising

在这里,您将学习一些与广告相关的英语单词,例如“代言”、“目标受众”和“品牌标识”。

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媒体和通信
marketing [名词]
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营销

Ex:

该公司在数字营销上投入了大量资金。

promotion [名词]
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促销

Ex: He was thrilled to learn that he had been offered a promotion to manager of his department .

他兴奋地得知自己被提供了部门经理的晋升

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目标受众

Ex: The target audience for this product includes tech-savvy professionals and entrepreneurs .

该产品的目标受众包括精通技术的专业人士和企业家。

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品牌识别

Ex: Their brand identity is all about being modern , sustainable , and innovative .

他们的品牌标识完全是关于现代、可持续和创新的。

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广告公司

Ex: The advertising agency came up with a creative strategy to target younger consumers .

广告公司想出了一个有创意的策略来瞄准年轻消费者。

CTA [名词]
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行动号召

Ex: The advertisement included a CTA that encouraged people to " Join the Club " for discounts .

该广告包含一个CTA,鼓励人们“加入俱乐部”以获得折扣。

commercial [名词]
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广告

Ex: She starred in a commercial for a popular brand of shampoo .
advertorial [名词]
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软文

Ex:

旅游网站刊登了一篇软文广告,以个人旅行评论的风格突出了一家豪华度假村。

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分类广告

Ex: He found his apartment through a classified advertising website .

他通过一个分类广告网站找到了他的公寓。

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数字广告

Ex: Digital advertising has become an essential part of modern marketing strategies .

数字广告已成为现代营销策略的重要组成部分。

endorsement [名词]
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认可

Ex: She gave her endorsement to the charity during the fundraising campaign .

她在筹款活动期间向该慈善机构表示了支持

notice [名词]
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通知

Ex: The job notice in the classifieds caught his attention , and he applied immediately .

分类广告中的工作通知引起了他的注意,他立即申请了。

logo [名词]
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标志

Ex: The logo on the product packaging helped me recognize the brand instantly .

产品包装上的标志帮助我立刻认出了这个品牌。

slogan [名词]
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口号

Ex: The politician 's slogan focused on hope and change , aiming to rally voters for the upcoming election .

这位政治家的口号侧重于希望和变革,旨在为即将到来的选举团结选民。

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印刷广告

Ex: Print advertising still plays a major role in promoting luxury goods and services .

印刷广告在推广奢侈品和服务方面仍然发挥着重要作用。

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公共服务公告

Ex: The local radio station aired a public service announcement reminding people to stay home during the storm .

当地广播电台播出了一条公共服务公告,提醒人们在风暴期间待在家里。

TV spot [名词]
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电视广告

Ex:

营销团队正在为即将到来的假日季节制作一个电视广告

radio spot [名词]
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广播广告

Ex: The company aired a radio spot about their new product during the morning drive-time show .

该公司在早高峰时段的节目中播放了一个关于他们新产品的广播广告

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商业缓冲广告

Ex: The commercial bumper was so loud and sudden that it startled me during the show .

商业缓冲片太响亮和突然了,在节目中吓了我一跳。

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户外媒体

Ex: The city council put up outdoor media to inform the public about the new recycling program .

市议会设置了户外媒体来告知公众新的回收计划。

jingle [名词]
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广告歌

Ex: The commercial ended with a cheerful jingle promoting the new car model .

广告以一首欢快的广告歌结束,宣传了这款新车型。

outsert [名词]
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广告插页

Ex: The magazine came with an outsert offering a discount on the next issue .

这本杂志附带了一个外插页,提供下一期的折扣。

ad creep [名词]
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广告渗透

Ex: The magazine 's ad creep made it harder to find actual articles among all the ads .

杂志的ad creep使得在所有广告中找到实际文章变得更加困难。

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媒体权重

Ex: With a heavy media weight during the holiday season , the brand 's sales soared .

在假日季节,凭借沉重的媒体权重,该品牌的销售额飙升。

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媒体乘数

Ex: Businesses often achieve a media multiplier by pairing traditional advertising with social media posts .

企业通常通过将传统广告与社交媒体帖子配对来实现媒体乘数

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媒体策划

Ex: The team spent weeks on media planning to ensure the campaign reached as many people as possible .

团队花了数周时间进行媒体策划,以确保活动能够覆盖尽可能多的人。

direct mail [名词]
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直邮

Ex: The company sent out direct mail to promote their new product line to local customers .

该公司发送了直邮来向当地客户推广他们的新产品线。

blurb [名词]
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简短的宣传描述

Ex: The movie 's promotional materials featured a glowing blurb from a renowned film critic praising the performances and storytelling .

这部电影的宣传材料中有一篇来自著名影评人的闪亮blurb,赞扬了表演和叙事。

want ad [名词]
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招聘广告

Ex:

求职者经常浏览在线招聘板上的招聘广告,以找到与他们的技能和资格相匹配的机会。

classified [名词]
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分类广告

Ex: Job seekers scanned the classifieds section to find employment opportunities matching their skills and experience .

求职者扫描了分类广告部分,以找到与其技能和经验相匹配的就业机会。

niche [形容词]
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专业的

Ex:

这家精品店专门经营迎合独特嗅觉偏好的小众香水。

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金字塔销售

Ex: Authorities warn consumers to be cautious of pyramid selling programs , as they are often illegal and unsustainable .

当局警告消费者要谨慎对待金字塔销售计划,因为它们通常是非法的且不可持续的。

gimmick [名词]
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噱头

Ex: The restaurant 's new dish came with a unique presentation gimmick , where the food was served on a miniature Ferris wheel .

这家餐厅的新菜品有一个独特的呈现噱头,食物是在一个微型摩天轮上供应的。

concern [名词]
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企业

Ex: As a leading concern in the automotive industry , the company constantly innovates to stay ahead in the competitive market .

作为汽车行业的领先企业,该公司不断创新以在竞争激烈的市场中保持领先地位。

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电梯游说

Ex: His elevator pitch clearly outlined his skills and experience , making a strong impression on the hiring manager during the brief meeting .

他的电梯演讲清晰地概述了他的技能和经验,在简短的会议中给招聘经理留下了深刻印象。

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游击营销

Ex: A fashion brand executed a guerrilla marketing campaign by staging a flash mob in a crowded shopping mall , where dancers wore the latest collection and handed out discount coupons .

一个时尚品牌通过在拥挤的购物中心策划快闪活动来执行游击营销活动,舞者们穿着最新系列并分发折扣券。

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定位策略

Ex: A health food company implemented a positioning strategy by marketing their products as organic , non-GMO , and sustainably sourced , targeting environmentally conscious consumers .

一家健康食品公司通过将其产品营销为有机、非转基因和可持续采购,针对环保意识强的消费者,实施了定位策略