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the act or process of selling or advertising a product or service, usually including market research
营销, 市场营销
the promotion of a particular product or company by means of advertising and distinctive design
品牌, 品牌形象
the activity of drawing public attention to a service or product in order to help it sell more
促销, 广告
a specific group of people that a product, service, or message is aimed at or intended for
目标受众, 目标群体
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
品牌识别, 品牌形象
a company that helps other businesses to create and promote advertisements for their products or services
广告公司, 广告代理
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
行动号召, 呼吁行动
an advertisement broadcast on TV or radio
广告
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
软文, 广告文章
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
分类广告, 广告
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
数字广告
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
认可, 支持
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
通知, 广告
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
插入物, 传单
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
文案写作, 广告文案
a symbol or design used to represent a company or organization
标志, 徽标
a short memorable phrase that is used in advertising to draw people's attention toward something
口号, 标语
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
印刷广告, 纸质广告
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
公共服务公告, 公益广告
a short video advertisement that promotes a product, service, or brand on television
电视广告, 广告短片
a brief audio advertisement that promotes a product, service, or brand on radio stations
广播广告, 电台广告
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
商业缓冲广告, 过渡广告
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
户外媒体, 户外广告
a short catchy tune, often used in advertising
广告歌, catchy曲调
a type of advertising or informational material that is inserted into a package or product
广告插页, 附加信息材料
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
广告渗透, 广告的进展
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
媒体权重, 媒体分配
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
媒体乘数, 媒体放大器
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
媒体策划, 媒体战略
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
直邮, 直接邮寄
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
简短的宣传描述, 吸引人的摘要
a small advertisement published in a newspaper or website, expressing requirements of a person or company
招聘广告, 小广告
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
分类广告, 广告
specialized or focused on a specific market or audience
专业的, 专注的
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
金字塔销售, 传销
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
噱头, 花招
a business entity, organization, or company engaged in commercial, industrial, or professional activities
企业, 公司
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
电梯游说, 简短介绍
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
游击营销, 非常规营销
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
定位策略, 定位计划
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