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媒体和通信 - 广告

在这里您将学习一些与广告相关的英语单词,例如“代言”、“目标受众”和“品牌标识”。

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Words Related to Media and Communication
marketing

the act or process of selling or advertising a product or service, usually including market research

[名词]
branding

the promotion of a particular product or company by means of advertising and distinctive design

品牌推广

品牌推广

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[名词]
promotion

the activity of drawing public attention to a service or product in order to help it sell more

做广告的东西

做广告的东西

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[名词]
target audience

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

目标听众

目标听众

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[名词]
brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

品牌标识

品牌标识

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[名词]
advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

广告代理

广告代理

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[名词]
CTA

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

计算机辅助技术协会

计算机辅助技术协会

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[名词]
commercial

an advertisement broadcast on TV or radio

广告

广告

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[名词]
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

广告报道文学

广告报道文学

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[名词]
classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

分类广告

分类广告

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[名词]
digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

[名词]
endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

背书

背书

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[名词]
notice

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

公告

公告

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[名词]
insert

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

轴瓦

轴瓦

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[名词]
copywriting

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

[名词]
logo

a symbol or design used to represent a company or organization

标识

标识

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[名词]
slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

口号

口号

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[名词]
print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

平面广告

平面广告

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[名词]
public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

公共服务声明

公共服务声明

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[名词]
tv spot

a short video advertisement that promotes a product, service, or brand on television

电视节目

电视节目

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[名词]
radio spot

a brief audio advertisement that promotes a product, service, or brand on radio stations

广播点

广播点

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[名词]
commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

商业保险杠

商业保险杠

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[名词]
outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

户外媒体

户外媒体

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[名词]
jingle

a short catchy tune, often used in advertising

叮铃

叮铃

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[名词]
outsert

a type of advertising or informational material that is inserted into a package or product

外插入

外插入

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[名词]
ad creep

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

广告蔓延

广告蔓延

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[名词]
media weight

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

介质重量

介质重量

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[名词]
media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

媒体倍增器

媒体倍增器

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[名词]
media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

媒体策划

媒体策划

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[名词]
direct mail

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

直邮

直邮

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[名词]
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

书籍封面或广告中的简短摘要

书籍封面或广告中的简短摘要

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[名词]
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

广告部分

广告部分

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[名词]
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

报纸或杂志上的简短广告

报纸或杂志上的简短广告

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[名词]
niche

specialized or focused on a specific market or audience

独家的

独家的

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[形容词]
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

多层次营销

多层次营销

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[名词]
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

手法

手法

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[名词]
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

商业或工业公司

商业或工业公司

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[名词]
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

某事物的简短描述

某事物的简短描述

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[名词]
guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

狡猾的营销策略

狡猾的营销策略

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[名词]
positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

强调产品的独特功能

强调产品的独特功能

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[名词]
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