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the act or process of selling or advertising a product or service, usually including market research
市场营销, 推广
the promotion of a particular product or company by means of advertising and distinctive design
品牌推广, 品牌建设
the activity of drawing public attention to a service or product in order to help it sell more
促销, 推广
a specific group of people that a product, service, or message is aimed at or intended for
目标受众, 目标群体
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
品牌形象, 品牌识别
a company that helps other businesses to create and promote advertisements for their products or services
广告代理商, 广告公司
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
行动号召, 呼吁行动
an advertisement broadcast on TV or radio
广告, 商业广告
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
广告特辑, 广告资讯
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
分类广告, 小额广告
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
数字广告, 数码广告
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
代言, 背书
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
通知, 通告
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
插页, 插入物
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
文案写作, 文案创作
a symbol or design used to represent a company or organization
标志, 商标
a short memorable phrase that is used in advertising to draw people's attention toward something
口号, 标语
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
印刷广告, 纸质广告
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
公益广告, 公共服务公告
a short video advertisement that promotes a product, service, or brand on television
电视广告, 电视短片
a brief audio advertisement that promotes a product, service, or brand on radio stations
广播广告, 电台广告
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
商业插播, 商业过渡片段
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
户外媒体, 户外广告
a short catchy tune, often used in advertising
广告歌, 铃声
a type of advertising or informational material that is inserted into a package or product
附加宣传品, 插入广告
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
广告渗透, 广告侵入
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
媒体投放预算, 媒体权重
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
媒体倍增器, 媒体乘数
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
媒体规划, 媒介策划
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
直接邮寄, 直邮营销
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
书籍简介, 宣传文字
a small advertisement published in a newspaper or website, expressing requirements of a person or company
招聘广告, 求职广告
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
分类广告, 招贴
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
金字塔销售, pyramid销售
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
噱头, 花招
a business entity, organization, or company engaged in commercial, industrial, or professional activities
企业, 公司
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
电梯演讲, 电梯推介
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
游击营销, guerrilla行销
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
定位策略, 产品差异化策略
