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the act or process of selling or advertising a product or service, usually including market research
市场营销, 推广
the promotion of a particular product or company by means of advertising and distinctive design
品牌, 品牌营销
the activity of drawing public attention to a service or product in order to help it sell more
促销, 推广
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
目标受众, 目标观众
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
品牌识别, 品牌形象
a company that helps other businesses to create and promote advertisements for their products or services
广告代理机构, 广告公司
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
行动呼吁, 行为指示
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
广告文章, 广告特写
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
分类广告, 公告分类
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
数字广告, 电子广告
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
推荐, 代言
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
通知, 公告
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
插页, 宣传单
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
文案写作, 广告写作
a short memorable phrase that is used in advertising to draw people's attention toward something
标语, 口号
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
印刷广告, 印刷媒体广告
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
公共服务公告, 公共服务广告
a short video advertisement that promotes a product, service, or brand on television
电视广告, 广告短片
a brief audio advertisement that promotes a product, service, or brand on radio stations
广播广告, 电台广告
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
商业广告片头, 广告过渡片段
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
户外媒体, 户外广告
a type of advertising or informational material that is inserted into a package or product
插页, 插入物
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
广告渗透, 广告蔓延
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
媒体权重, 广告预算分配
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
媒体倍增器, 媒体影响倍增效应
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
媒体规划, 媒介规划
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
直接邮寄, 直邮
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
简介, 宣传语
a small advertisement published in a newspaper or website, expressing requirements of a person or company
招聘广告, 求职广告
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
分类广告, 招聘广告
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
金字塔销售, 金字塔营销
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
花招, gimmick
a business entity, organization, or company engaged in commercial, industrial, or professional activities
企业, 公司
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
电梯推介, 简短演讲
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
游击营销, 非传统营销策略
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
定位策略, 定位计划
