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الإعلام والاتصالات - Advertising

ستتعلم هنا بعض الكلمات الإنجليزية المتعلقة بالإعلان مثل "التأييد" و"الجمهور المستهدف" و"هوية العلامة التجارية".

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Words Related to Media and Communication
marketing

the act or process of selling or advertising a product or service, usually including market research

تسويق

تسويق

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branding

the promotion of a particular product or company by means of advertising and distinctive design

علامة تجارية

علامة تجارية

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promotion

the activity of drawing public attention to a service or product in order to help it sell more

ترويج

ترويج

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target audience

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

الجمهور المستهدف

الجمهور المستهدف

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brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

هوية العلامة التجارية

هوية العلامة التجارية

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advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

وكالة إعلانات

وكالة إعلانات

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CTA

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

دعوة للعمل

دعوة للعمل

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commercial

an advertisement broadcast on TV or radio

إعلان

إعلان

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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

إعلان تحريري

إعلان تحريري

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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

إعلانات مصنفة

إعلانات مصنفة

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digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

الإعلانات الرقمية

الإعلانات الرقمية

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endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

تأييد

تأييد

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notice

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

إعلان

إعلان

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insert

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

ادراج

ادراج

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copywriting

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

الكتابة الإعلانية

الكتابة الإعلانية

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logo

a symbol or design used to represent a company or organization

شعار

شعار

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slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

شعار

شعار

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print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

إعلانات مطبوعة

إعلانات مطبوعة

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public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

إعلان خدمة عامة

إعلان خدمة عامة

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tv spot

a short video advertisement that promotes a product, service, or brand on television

إعلان تلفزيوني

إعلان تلفزيوني

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radio spot

a brief audio advertisement that promotes a product, service, or brand on radio stations

إعلان إذاعي

إعلان إذاعي

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commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

بامبر تجاري

بامبر تجاري

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outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

الإعلان الخارجي

الإعلان الخارجي

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jingle

a short catchy tune, often used in advertising

أنشودة

أنشودة

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outsert

a type of advertising or informational material that is inserted into a package or product

إضافة

إضافة

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ad creep

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

تسلل الإعلانات

تسلل الإعلانات

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media weight

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

وزن وسائل الإعلام

وزن وسائل الإعلام

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media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

مضاعف الوسائط

مضاعف الوسائط

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media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

تخطيط الوسائط

تخطيط الوسائط

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direct mail

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

البريد المباشر

البريد المباشر

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blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

نبذة

نبذة

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want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

إعلان وظيفة

إعلان وظيفة

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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

إعلان مصنّف

إعلان مصنّف

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niche

specialized or focused on a specific market or audience

نيشي

نيشي

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[صفة]
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

بيع هرمي

بيع هرمي

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gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

خدعة

خدعة

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concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

شركة

شركة

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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

عرض مصعد

عرض مصعد

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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

تسويق حرب العصابات

تسويق حرب العصابات

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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

استراتيجية التموقع

استراتيجية التموقع

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