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الإعلام والاتصالات - Advertising

ستتعلم هنا بعض الكلمات الإنجليزية المتعلقة بالإعلان مثل "التأييد" و"الجمهور المستهدف" و"هوية العلامة التجارية".

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Words Related to Media and Communication
marketing

the act or process of selling or advertising a product or service, usually including market research

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branding

the promotion of a particular product or company by means of advertising and distinctive design

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promotion

the activity of drawing public attention to a service or product in order to help it sell more

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target audience

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

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brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

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advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

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CTA

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

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commercial

an advertisement broadcast on TV or radio

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advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

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classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

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digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

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endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

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notice

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

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insert

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

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copywriting

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

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logo

a symbol or design used to represent a company or organization

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slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

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print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

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public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

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tv spot

a short video advertisement that promotes a product, service, or brand on television

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radio spot

a brief audio advertisement that promotes a product, service, or brand on radio stations

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commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

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outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

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jingle

a short catchy tune, often used in advertising

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outsert

a type of advertising or informational material that is inserted into a package or product

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ad creep

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

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media weight

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

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media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

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media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

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direct mail

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

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blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

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want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

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classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

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niche

specialized or focused on a specific market or audience

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pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

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gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

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concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

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elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

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guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

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positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

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