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Medya ve İletişim - Advertising

Burada "ciro", "hedef kitle" ve "marka kimliği" gibi reklamcılıkla ilgili bazı İngilizce kelimeleri öğreneceksiniz.

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Öğrenmeye başla
Words Related to Media and Communication
marketing

the act or process of selling or advertising a product or service, usually including market research

pazarlama

pazarlama

[isim]
branding

the promotion of a particular product or company by means of advertising and distinctive design

markalaştırma

markalaştırma

[isim]
promotion

the activity of drawing public attention to a service or product in order to help it sell more

promosyon

promosyon

[isim]
target audience

the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests

hedef kitle

hedef kitle

[isim]
brand identity

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

marka kimliği

marka kimliği

[isim]
advertising agency

a company that helps other businesses to create and promote advertisements for their products or services

reklam ajansı

reklam ajansı

[isim]
CTA

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

eylem çağrısı

eylem çağrısı

[isim]
commercial

an advertisement broadcast on TV or radio

reklam

reklam

[isim]
advertorial

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklam kuşağı

reklam kuşağı

[isim]
classified advertising

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

sınıflandırılmış reklam

sınıflandırılmış reklam

[isim]
digital advertising

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

dijital reklamcılık

dijital reklamcılık

[isim]
endorsement

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

destek

destek

[isim]
notice

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

duyuru

duyuru

[isim]
insert

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

ilan

ilan

[isim]
copywriting

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

tanıtım metni yazarlığı

tanıtım metni yazarlığı

[isim]
logo

a symbol or design used to represent a company or organization

logo

logo

[isim]
slogan

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

[isim]
print advertising

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

basılı reklamcılık

basılı reklamcılık

[isim]
public service announcement

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

kamu spotu

kamu spotu

[isim]
tv spot

a short video advertisement that promotes a product, service, or brand on television

televizyon reklamı

televizyon reklamı

[isim]
radio spot

a brief audio advertisement that promotes a product, service, or brand on radio stations

radyo reklamı

radyo reklamı

[isim]
commercial bumper

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

programın kısa tanıtımı

programın kısa tanıtımı

[isim]
outdoor media

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

açık hava medyası

açık hava medyası

[isim]
jingle

a short catchy tune, often used in advertising

cingıl

cingıl

[isim]
outsert

a type of advertising or informational material that is inserted into a package or product

dış ambalaj reklamı

dış ambalaj reklamı

[isim]
ad creep

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

reklam fırsatçılığı

reklam fırsatçılığı

[isim]
media weight

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

medya ağırlığı

medya ağırlığı

[isim]
media multiplier

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

medya katlayıcı etkisi

medya katlayıcı etkisi

[isim]
media planning

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

medya planlaması

medya planlaması

[isim]
direct mail

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

ticari reklam amacıyla kişilerin doğrudan posta kutularına gönderilen basılı materyal

ticari reklam amacıyla kişilerin doğrudan posta kutularına gönderilen basılı materyal

[isim]
blurb

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

kitap tanıtım yazısı

kitap tanıtım yazısı

[isim]
want ad

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iş ilanları

iş ilanları

[isim]
classified

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

ilan

ilan

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[isim]
niche

specialized or focused on a specific market or audience

niş

niş

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[sıfat]
pyramid selling

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramid satışı

piramid satışı

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[isim]
gimmick

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

numara

numara

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[isim]
concern

a business entity, organization, or company engaged in commercial, industrial, or professional activities

şirket

şirket

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[isim]
elevator pitch

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

asansör konuşması

asansör konuşması

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[isim]
guerrilla marketing

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

gerilla pazarlama

gerilla pazarlama

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[isim]
positioning strategy

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

konumlandırma stratejisi

konumlandırma stratejisi

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[isim]
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