pattern

Medya ve İletişim - Advertising

Burada, "tavsiye", "hedef kitle" ve "marka kimliği" gibi reklamcılıkla ilgili bazı İngilizce kelimeler öğreneceksiniz.

review-disable

Gözden Geçir

flashcard-disable

Flash kartlar

spelling-disable

Yazım

quiz-disable

Quiz

Öğrenmeye başla
Words Related to Media and Communication
marketing
[isim]

the act or process of selling or advertising a product or service, usually including market research

pazarlama

pazarlama

Ex: The team analyzed data to improve their marketing campaign.Ekip, **pazarlama** kampanyalarını iyileştirmek için verileri analiz etti.
branding
[isim]

the promotion of a particular product or company by means of advertising and distinctive design

markalaştırma

markalaştırma

promotion
[isim]

the activity of drawing public attention to a service or product in order to help it sell more

promosyon

promosyon

Ex: The promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .**Promosyon** kampanyası, potansiyel müşterileri çekmek için akılda kalıcı sloganlar ve göz alıcı görseller içeriyordu.

a specific group of people that a product, service, or message is aimed at or intended for

hedef kitle

hedef kitle

Ex: When creating content , it ’s important to consider the target audience's interests and preferences .İçerik oluştururken, **hedef kitlenin** ilgi alanlarını ve tercihlerini dikkate almak önemlidir.

the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

marka kimliği

marka kimliği

Ex: A strong brand identity can help a small business stand out in a crowded market .Güçlü bir **marka kimliği**, küçük bir işletmenin kalabalık bir pazarda öne çıkmasına yardımcı olabilir.

a company that helps other businesses to create and promote advertisements for their products or services

reklam ajansı

reklam ajansı

Ex: They decided to collaborate with an advertising agency to improve their brand 's visibility .Markalarının görünürlüğünü artırmak için bir **reklam ajansı** ile işbirliği yapmaya karar verdiler.
CTA
[isim]

a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Harekete geçirme çağrısı, Eylem çağrısı

Harekete geçirme çağrısı, Eylem çağrısı

Ex: At the end of the blog post , there was a CTA inviting readers to " Download the Free Guide . "

an advertisement broadcast on TV or radio

reklam

reklam

Ex: The local car dealership aired a commercial offering special discounts and financing options.Yerel araba bayii, özel indirimler ve finansman seçenekleri sunan bir **reklam** yayınladı.

a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

reklam kuşağı

reklam kuşağı

Ex: The newspaper's advertorial section allows businesses to reach a wide audience with content that educates and informs, while also advertising their offerings.Gazetenin **reklam yazısı** bölümü, işletmelerin eğitici ve bilgilendirici içerikle geniş bir kitleye ulaşmasını sağlarken, aynı zamanda tekliflerini de reklam eder.

a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

sınıflandırılmış reklam

sınıflandırılmış reklam

Ex: Many online platforms now replace traditional classified ads.Birçok çevrimiçi platform artık geleneksel **sınıflandırılmış reklamları** değiştiriyor.

the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

dijital reklamcılık

dijital reklamcılık

Ex: With digital advertising, companies can change their ads in real-time based on customer reactions and data .**Dijital reklamcılık** ile şirketler, müşteri tepkilerine ve verilere göre reklamlarını gerçek zamanlı olarak değiştirebilir.

a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

destek

destek

Ex: The car manufacturer used a famous actor ’s endorsement in their latest commercial .
notice
[isim]

a brief advertisement or announcement that is published in a newspaper, magazine, etc.

duyuru, ilan

duyuru, ilan

Ex: The company issued a public notice regarding the change in office hours .Şirket, ofis saatlerindeki değişiklik hakkında bir **duyuru** yayınladı.
insert
[isim]

a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

ilan

ilan

the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

tanıtım metni yazarlığı

tanıtım metni yazarlığı

logo
[isim]

a symbol or design used to represent a company or organization

logo

logo

Ex: They printed the logo on all their marketing materials to make sure people noticed it .
slogan
[isim]

a short memorable phrase that is used in advertising to draw people's attention toward something

slogan

slogan

Ex: The environmental group 's slogan " Save the Earth , One Step at a Time " resonated deeply with the public during their campaign .Çevre grubunun "Dünyayı Kurtar, Adım Adım" **sloganı**, kampanyaları sırasında halkla derinden yankı buldu.

the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

basılı reklamcılık

basılı reklamcılık

Ex: They used print advertising to promote their store opening by placing flyers in local cafes .Mağaza açılışlarını tanıtmak için yerel kafelere broşürler yerleştirerek **baskı reklamcılığı** kullandılar.

a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

kamu spotu

kamu spotu

Ex: The government released a public service announcement about the importance of getting vaccinated .Hükümet, aşı olmanın önemi hakkında bir **kamu hizmeti duyurusu** yayınladı.
TV spot
[isim]

a short video advertisement that promotes a product, service, or brand on television

televizyon reklamı

televizyon reklamı

Ex: The TV spot ran multiple times during prime time to ensure maximum viewership.

a brief audio advertisement that promotes a product, service, or brand on radio stations

radyo reklamı

radyo reklamı

Ex: I heard a radio spot promoting a local concert while driving to work this morning.

a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

programın kısa tanıtımı

programın kısa tanıtımı

Ex: The TV station aired a brief commercial bumper to transition from the program to the next advertisement.

advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

açık hava medyası, dış mekan reklamcılığı

açık hava medyası, dış mekan reklamcılığı

Ex: The new movie was advertised on outdoor media, with giant billboards all over the city .
jingle
[isim]

a short catchy tune, often used in advertising

cingıl

cingıl

Ex: She wrote a fun jingle that helped the brand ’s sales soar .
outsert
[isim]

a type of advertising or informational material that is inserted into a package or product

bir reklam ekleri, ek bilgi materyali

bir reklam ekleri, ek bilgi materyali

Ex: The outsert in the weekend paper was filled with information about a charity fundraiser .
ad creep
[isim]

the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

reklam fırsatçılığı

reklam fırsatçılığı

Ex: The radio station ’s ad creep is annoying ; there are so many commercials now that it ’s hard to enjoy the music .Radyo istasyonunun **reklam sızması** sinir bozucu; artık o kadar çok reklam var ki müziğin tadını çıkarmak zor.

the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

medya ağırlığı

medya ağırlığı

Ex: The small business could not compete with the larger companies that have a much higher media weight.Küçük işletme, çok daha yüksek **medya ağırlığına** sahip büyük şirketlerle rekabet edemedi.

the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

medya katlayıcı etkisi

medya katlayıcı etkisi

Ex: Combining email newsletters with video ads resulted in a noticeable media multiplier for their marketing strategy.

the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

medya planlaması

medya planlaması

Ex: Effective media planning helped the brand achieve a significant increase in visibility .Etkili **medya planlaması**, markanın görünürlüğünde önemli bir artış elde etmesine yardımcı oldu.

a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

ticari reklam amacıyla kişilerin doğrudan posta kutularına gönderilen basılı materyal

ticari reklam amacıyla kişilerin doğrudan posta kutularına gönderilen basılı materyal

Ex: Businesses sometimes include coupons in direct mail to attract more customers .
blurb
[isim]

a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

kısa tanıtım açıklaması, çekici özet

kısa tanıtım açıklaması, çekici özet

Ex: When browsing books online , readers often rely on blurbs to help them decide whether a particular title is worth exploring further .
want ad
[isim]

a small advertisement published in a newspaper or website, expressing requirements of a person or company

iş ilanları

iş ilanları

Ex: Want ads can also be found on classified websites, where individuals and businesses advertise items for sale, services offered, or job openings.**İlanlar**, bireylerin ve işletmelerin satılık eşyaları, sunulan hizmetleri veya iş ilanlarını duyurduğu sınıflandırılmış web sitelerinde de bulunabilir.

an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

sınıflandırılmış ilan, ilan

sınıflandırılmış ilan, ilan

Ex: A classified in the online marketplace offered freelance graphic design services for businesses seeking creative solutions.
niche
[sıfat]

specialized or focused on a specific market or audience

özel,  odaklanmış

özel, odaklanmış

Ex: The artist creates niche artwork inspired by lesser-known historical events and figures.

a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

piramit satış, piramit şeması

piramit satış, piramit şeması

Ex: Pyramid selling scams can be identified by their focus on recruitment incentives and the lack of a genuine product or service being offered.
gimmick
[isim]

a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

hile, numara

hile, numara

Ex: The tech startup introduced a gimmick feature in their app that allowed users to change the background to whimsical themes , generating buzz and downloads .
concern
[isim]

a business entity, organization, or company engaged in commercial, industrial, or professional activities

işletme, şirket

işletme, şirket

Ex: Employees appreciate the employee-centric policies implemented by the human resources department of the concern, fostering a positive work environment .Çalışanlar, **şirketin** insan kaynakları departmanı tarafından uygulanan çalışan odaklı politikaları takdir ediyor, bu da olumlu bir çalışma ortamını teşvik ediyor.

a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

asansör konuşması, kısa ve etkili sunum

asansör konuşması, kısa ve etkili sunum

Ex: Practicing your elevator pitch can help you confidently present your value proposition to anyone you meet, whether at a conference or a casual encounter.

the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

gerilla pazarlama, alışılmadık pazarlama

gerilla pazarlama, alışılmadık pazarlama

Ex: A restaurant used guerrilla marketing by placing life-sized cardboard cutouts of their signature dishes in unexpected locations , sparking curiosity and driving foot traffic to their venue .

a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

konumlandırma stratejisi, pozisyonlama planı

konumlandırma stratejisi, pozisyonlama planı

Ex: The skincare brand 's positioning strategy revolved around its use of natural and hypoallergenic ingredients , positioning itself as the go-to choice for individuals with sensitive skin .
Medya ve İletişim
LanGeek
LanGeek uygulamasını indir