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Média és Kommunikáció - Advertising
Itt elsajátíthat néhány olyan angol szót, amelyek a reklámozáshoz kapcsolódnak, mint például a „jóváhagyás”, „célközönség” és „brandidentitás”.
Áttekintés
Villámkártyák
Betűzés
Kvíz
the act or process of selling or advertising a product or service, usually including market research
marketing, piacra vitel
the promotion of a particular product or company by means of advertising and distinctive design
branding, márka
the activity of drawing public attention to a service or product in order to help it sell more
akció, promóció
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
célközönség, célcsoport
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
márkaidentitás, márkakép
a company that helps other businesses to create and promote advertisements for their products or services
reklámügynökség, hirdetési ügynökség
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
cselekvésre ösztönzés, felhívás a cselekvésre
an advertisement broadcast on TV or radio
reklám, kereskedelmi hirdetés
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
reklámcikk, hirdetési cikk
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
osztályozott hirdetés, hirdetési osztály
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
digitális hirdetés, digitális reklám
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
jóváhagyás, támogatás
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
hirdetés, értesítés
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
beillesztés, szórólap
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
copywriting, reklámszöveg írás
a symbol or design used to represent a company or organization
logó, szimbólum
a short memorable phrase that is used in advertising to draw people's attention toward something
szlogen, jelszó
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
nyomtatott reklám, nyomtatott hirdetés
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
közszolgáltatási hirdetés, közszolgáltatási bejelentés
a short video advertisement that promotes a product, service, or brand on television
tévéreklám, tévéspot
a brief audio advertisement that promotes a product, service, or brand on radio stations
rádióspot, rádiós hirdetés
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
kereskedelmi bumper, reklám bumper
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
kültéri média, kültéri reklám
a type of advertising or informational material that is inserted into a package or product
beillesztés, hirdetési anyag
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
reklámterjedés, reklámintegráció
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
médiatömeg, hirdetési költségvetés elosztása
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
médiamultiplikátor, médiahatás
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
mediaplanning, média tervezés
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
közvetlen levél, direkt levél
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
kivonat, előszó
a small advertisement published in a newspaper or website, expressing requirements of a person or company
álláshirdetés, keresési hirdetés
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
hirdetés, osztályozott hirdetés
specialized or focused on a specific market or audience
niches, specializált
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
piramisszerű értékesítés, piramis értékesítési rendszer
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
gimmick, trükk
a business entity, organization, or company engaged in commercial, industrial, or professional activities
vállalat, cég
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
liftes bemutató, rövid előadás
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
gerilla marketing, nem konvencionális marketingstratégia
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
pozicionáló stratégia, helyezési terv
