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Média és Kommunikáció - Advertising
Itt elsajátíthat néhány olyan angol szót, amelyek a reklámozáshoz kapcsolódnak, mint például a „jóváhagyás”, „célközönség” és „brandidentitás”.
Áttekintés
Villámkártyák
Betűzés
Kvíz
the act or process of selling or advertising a product or service, usually including market research
marketing, piackutatás
the activity of drawing public attention to a service or product in order to help it sell more
promóció, kedvezményes ajánlat
a specific group of people that a product, service, or message is aimed at or intended for
célcsoport, megfelelő közönség
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
márkaidentitás, márkaképbeli azonosítóság
a company that helps other businesses to create and promote advertisements for their products or services
reklámügynökség, hirdetési ügynökség
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
cselekvésre ösztönzés, felhívás cselekvésre
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
hirdetmény, reklámcikk
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
hirdetési rovat, apróhirdetés
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
digitális hirdetés, digitális reklám
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
ajánlás, támogatás
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
hirdetés, közlemény
a short memorable phrase that is used in advertising to draw people's attention toward something
szlogen, mottó
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
nyomtatott hirdetés, nyomtatott reklám
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
közszolgálati hirdetés, közszolgálati bejelentés
a short video advertisement that promotes a product, service, or brand on television
tévéreklám, TV-hirdetés
a brief audio advertisement that promotes a product, service, or brand on radio stations
rádióhirdetés, rádiós spot
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
kereskedelmi bumper, reklám bumper
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
szabadban elhelyezett reklám, külső reklám
a type of advertising or informational material that is inserted into a package or product
kibővített betét, kiegészítő mellszöveg
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
hirdetéselárasztás, hirdetési behatolás
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
média súly, média arány
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
médiamutátor, médiakibővítő
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
médiatervezés, mediaterv készítése
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
közvetlen levél, direkt marketing
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
kivonat, ismertető
a small advertisement published in a newspaper or website, expressing requirements of a person or company
álláshirdetés, munkaközvetítő hirdetés
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
hirdetés, apróhirdetés
specialized or focused on a specific market or audience
speciális, szegmensekre szabott
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
piramisjáték, piramisrendszer
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
trükk, fogás
a business entity, organization, or company engaged in commercial, industrial, or professional activities
vállalat, cég
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
liftes bemutató, villám előadás
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
gerilla marketing, gerillamarketing
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
pozicionálási stratégia, piacra vezetési stratégia
