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Медіа та Комунікації - Advertising
Тут ви дізнаєтесь деякі англійські слова, пов’язані з рекламою, наприклад «підтримка», «цільова аудиторія» та «ідентичність бренду».
Огляд
Картки
Правопис
Вікторина
the act or process of selling or advertising a product or service, usually including market research
маркетинг
the promotion of a particular product or company by means of advertising and distinctive design
брендинг, марка
the activity of drawing public attention to a service or product in order to help it sell more
просування, акція
the specific group of people that a product, service, or message is designed to appeal to and meet their specific needs or interests
цільова аудиторія, цільова група
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
ідентичність бренду, брендова ідентичність
a company that helps other businesses to create and promote advertisements for their products or services
рекламне агентство, агентство реклами
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
заклик до дії, інструкція дії
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
рекламна стаття, рекламний матеріал
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
класифікована реклама, оголошення в газетах
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
цифрова реклама, діджитальна реклама
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
підтримка, схвалення
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
оголошення, повідомлення
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content
вставка, лістівка
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action
копірайтинг, рекламне написання
a symbol or design used to represent a company or organization
логотип, символ
a short memorable phrase that is used in advertising to draw people's attention toward something
слоган, девіз
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
друкована реклама, печатна реклама
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
оголошення про державну службу, повідомлення про громадські послуги
a short video advertisement that promotes a product, service, or brand on television
телевізійна реклама, рекламний ролик
a brief audio advertisement that promotes a product, service, or brand on radio stations
радіореклама, радіо-спот
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
комерційний бампер, рекламний бампер
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
зовнішня реклама, надворні медіа
a type of advertising or informational material that is inserted into a package or product
вкладиш, сувої
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
інфільтрація реклами, рекламний наступ
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
вага медіа, розподіл рекламного бюджету
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
мультимедійний мультиплікатор, мультимедійний ефект
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
медіапланування, планування медіа
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
пряме поштове розсилання, директ-мейл
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
анотація, краткий опис
a small advertisement published in a newspaper or website, expressing requirements of a person or company
оголошення про вакансію, маленьке оголошення
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
оголошення, классифіковане оголошення
specialized or focused on a specific market or audience
нішевий, спеціалізований
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
пірамідний продаж, пірамідний маркетинг
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
гіммiк, фокус
a business entity, organization, or company engaged in commercial, industrial, or professional activities
підприємство, компанія
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
елеваторна промова, коротка презентація
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
партизанський маркетинг, неконвенційна маркетингова стратегія
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
стратегія позиціонування, план позиціонування
