Медіа та Комунікації - Advertising
Тут ви дізнаєтеся деякі англійські слова, пов’язані з рекламою, такі як "схвалення", "цільова аудиторія" та "ідентичність бренду".
Огляд
Картки
Правопис
Вікторина
the act or process of selling or advertising a product or service, usually including market research

маркетинг
the promotion of a particular product or company by means of advertising and distinctive design

бренд, імідж бренду
the activity of drawing public attention to a service or product in order to help it sell more

промоакція, реклама
a specific group of people that a product, service, or message is aimed at or intended for

цільова аудиторія, цільова група
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers

ідентичність бренду, імідж бренду
a company that helps other businesses to create and promote advertisements for their products or services

рекламне агентство, рекламна компанія
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response

Заклик до дії, Підказка до дії
an advertisement broadcast on TV or radio

реклама
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement

рекламна стаття, публікація рекламного характеру
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services

класифікована реклама, оголошення
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online

цифрова реклама
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product

схвалення, підтримка
a brief advertisement or announcement that is published in a newspaper, magazine, etc.

оголошення, повідомлення
a printed promotional material, such as a leaflet or flyer, that is included within a publication to provide additional information or advertising content

вкладиш, вставка
the act of writing text for advertising or other forms of marketing communications to persuade or influence people to take some action

копірайтинг, написання рекламних текстів
a symbol or design used to represent a company or organization

логотип, емблема
a short memorable phrase that is used in advertising to draw people's attention toward something

слоган, девіз
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience

друкована реклама, реклама у друкованих виданнях
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations

громадська службова оголошення, соціальна реклама
a short video advertisement that promotes a product, service, or brand on television

телевізійний ролик, рекламний ролик
a brief audio advertisement that promotes a product, service, or brand on radio stations

радіо-ролик, рекламний ролик на радіо
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners

комерційний бампер, перехідна реклама
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces

зовнішні медіа, зовнішня реклама
a short catchy tune, often used in advertising

джингл, запам'ятовувальна мелодія
a type of advertising or informational material that is inserted into a package or product

рекламна вкладка, додатковий інформаційний матеріал
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces

рекламне проникнення, наступ реклами
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively

медійна вага, розподіл медіа
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts

медійний мультиплікатор, підсилювач медіа
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service

медіапланування, медіастратегія
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service

пряма поштова розсилка, директ-мейл
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement

короткий рекламний опис, привабливий резюме
a small advertisement published in a newspaper or website, expressing requirements of a person or company

оголошення про пошук, невелике оголошення
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information

оголошення, класифіковане оголошення
specialized or focused on a specific market or audience

спеціалізований, орієнтований
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales

пірамідальний продаж, пірамідальна схема
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived

хитрість, трюк
a business entity, organization, or company engaged in commercial, industrial, or professional activities

підприємство, компанія
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds

ліфтова презентація, коротка презентація
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention

партизанський маркетинг, нестандартний маркетинг
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors

стратегія позиціонування, план позиціонування
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