Přihlásit se
Média a Komunikace - Advertising
Zde se naučíte některá anglická slova související s reklamou, jako je „schválení“, „cílové publikum“ a „identita značky“.
Revize
Kartičky
Pravopis
Kvíz
the act or process of selling or advertising a product or service, usually including market research
marketing, tržní komunikace
the activity of drawing public attention to a service or product in order to help it sell more
propagace, povýšení
a specific group of people that a product, service, or message is aimed at or intended for
cílová skupina, cílové publikum
the combination of visual and emotional elements that distinguish a brand and shape its perception among consumers
značková identita, identita značky
a company that helps other businesses to create and promote advertisements for their products or services
reklamní agentura, agentur pro reklamu
a specific instruction or prompt given to the audience, encouraging them to take a desired action, such as making a purchase, signing up for a newsletter, contacting a business, or engaging in some form of interaction or response
výzva k akci, pokyn k akci
a piece of advertisement in a newspaper or magazine, designed to seem like an objective article and not an advertisement
reklamní článek, inzerce
a form of advertising that is typically text-based and organized into specific categories, such as job listings, real estate, vehicles, and personal services
inzerce, kategorie inzerátů
the promotion of products, services, or brands using digital channels and technologies to reach and engage with specific audiences online
digitální reklama, digitální inzerce
a statement, especially by someone famous, as a form of advertisement claiming they are approved of a product
endorsement, schválení
a brief advertisement or announcement that is published in a newspaper, magazine, etc.
oznámení, inzerát
a short memorable phrase that is used in advertising to draw people's attention toward something
slogan, heslo
the use of printed media, such as newspapers, magazines, brochures, flyers, or direct mail, to communicate and promote products, services, or messages to a targeted audience
tištěná reklama, reklama v tisku
a message or advertisement that promotes public welfare or safety, typically created by government agencies or nonprofit organizations
veřejná služba oznámení, oznámení o veřejné službě
a short video advertisement that promotes a product, service, or brand on television
televizní reklama, TV reklama
a brief audio advertisement that promotes a product, service, or brand on radio stations
rádiová reklama, rádio spot
a short video or audio clip that is placed before or after a commercial break, typically used to introduce or transition into a commercial advertisement, provide branding, or deliver a brief message to viewers or listeners
komerční bumper, komerční znělka
advertisements or promotional messages displayed in public spaces, such as billboards and digital screens, targeting audiences outside of their homes or workplaces
venkovní média, média na veřejnosti
a short catchy tune, often used in advertising
zvuková znělka, reklamní melodie
a type of advertising or informational material that is inserted into a package or product
vložka, příloha
the gradual and increasing infiltration of advertisements into various aspects of daily life, often extending beyond traditional advertising spaces
postupné pronikání inzerce, vnikání reklam do každodenního života
the allocation of advertising budgets across different media channels, determining the relative proportion of investment to reach the target audience effectively
mediální váha, váha médií
the amplification of an advertising message or campaign's impact through multiple channels or platforms, maximizing the reach, engagement, and overall effectiveness of the advertising efforts
mediální multiplikátor, multiplikátor médií
the process of identifying the most effective combination of media channels to reach a target audience with a message, product, or service
mediální plánování, plánování médií
a marketing strategy in which promotional materials, such as letters, postcards, brochures, or catalogs, are sent directly to potential customers or targeted recipients through the postal service
přímá pošta, direct mail
a short promotional description of a book, motion picture, etc. published on the cover of a book or in an advertisement
upoutávka, propagační text
a small advertisement published in a newspaper or website, expressing requirements of a person or company
inzerát na pracovní místo, inzerát s nabídkou práce
an ad or notice in a publication, categorically arranged, offering goods, services, jobs, or information
inzerát, inzerce
a form of multi-level marketing where profit is derived primarily from recruiting others into the scheme, rather than from legitimate product sales
pyramidový prodej, pyramidový marketing
a novel device or strategy designed to attract attention or increase appeal, often considered superficial or short-lived
vychytávka, finta
a business entity, organization, or company engaged in commercial, industrial, or professional activities
podnik, společnost
a brief, persuasive speech used to spark interest in an idea, product, or project, typically lasting no more than 20-30 seconds
elevator pitch, úvodní prezentace
the marketing strategies to promote a product a brand, often relying on creativity and surprise to attract attention
guerrillový marketing, podomní marketing
a plan to differentiate a product or brand in the minds of consumers, often by emphasizing unique qualities or things that set it apart from competitors
poziční strategie, strategické umístění
