Médias et Communication - Digital Advertising

a single instance of an advertisement being displayed to a viewer

impression publicitaire

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

taux de clics

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

taux de conversion

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

coût par clic

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

placement de publicité

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

publicité ciblée

the process of monitoring and analyzing the performance of online advertising campaigns

suivi des annonces

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campagne publicitaire

the process of selecting a specific audience for an advertising campaign based on various criteria

ciblage publicitaire

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

reciblage

the extent to which an online ad is actually seen by an audience

visibilité

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicité native

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM (marketing sur les moteurs de recherche)

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

paiement par clic

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

géociblage

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

test A/B

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

enchères en temps réel

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

marketing d'influence

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

enchère publicitaire

a platform that connects advertisers with publishers to display ads on their websites or apps

réseau publicitaire

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

méta-publicité

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

publicité display

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publi-reportage

the inclusion of a company's product in a movie or TV program as a form of paid promotion

placement de produit

the practice of selling products or services using phone, mail, or email

marketing direct

a method of selling and promoting goods and services by phone

télémarketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenu de marque

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicité cachée

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing d'engagement

the point in the buying cycle when a consumer researches a product online before making a purchase decision

zéro moment de vérité

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyper-personnalisation

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannière publicitaire