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Médias et Communication - Digital Advertising
Ici, vous apprendrez quelques mots anglais liés à la publicité numérique tels que « coût par clic », « informatif » et « contenu de marque ».
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a single instance of an advertisement being displayed to a viewer
impression publicitaire, affichage publicitaire
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
taux de clics, taux de clics par impression
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
taux de conversion, ratio de conversion
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
coût par clic, prix au clic
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
placement publicitaire, positionnement des annonces
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
publicité ciblée, publicité de ciblage
the process of monitoring and analyzing the performance of online advertising campaigns
suivi de la publicité, suivi des annonces
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
campagne publicitaire, campagne de publicité
the process of selecting a specific audience for an advertising campaign based on various criteria
ciblage publicitaire, ciblage d'annonces
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
reciblage, re-ciblage
the extent to which an online ad is actually seen by an audience
visibilité, perceptibilité
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
publicité native, advertising intégré
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
optimisation pour les moteurs de recherche, référencement
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
marketing des moteurs de recherche, référencement payant
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
publicité au coût par clic, paiement par clic
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
géociblage, ciblage géographique
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
test A/B, test comparatif
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
enchères en temps réel, enchères en direct
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
marketing d'influence, marketing par influenceurs
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
enchère publicitaire, vente aux enchères d'annonces
a platform that connects advertisers with publishers to display ads on their websites or apps
réseau publicitaire, plateforme publicitaire
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
méta-publicité, publicité méta
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
annonce display, publicité display
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
publi-reportage, infopublicité
the inclusion of a company's product in a movie or TV program as a form of paid promotion
placement de produit
the practice of selling products or services using phone, mail, or email
marketing direct
a method of selling and promoting goods and services by phone
télémarketing
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
marketing viral
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
contenu de marque, contenu sponsorisé
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
publicité clandestine, publicité invisible
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
marketing d'engagement, marketing d'interaction
the point in the buying cycle when a consumer researches a product online before making a purchase decision
zéro moment de vérité, zéro moment de vérité consommateur
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, re-ciblage
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hyper-personnalisation, hyper personnalisation
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
bannière publicitaire
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