a single instance of an advertisement being displayed to a viewer
广告展示, 广告印象
公司的新广告在播出的第一天就产生了50万次广告展示。
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
点击率, 点进率
在我们添加了一个更有吸引力的主题行后，电子邮件活动的点击率提高了。
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
转化率, 转换率
她检查了在线商店的转化率，看看有多少访客实际进行了购买。
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
每次点击费用, 单次点击成本
我们为每次点击费用设定了预算，以确保我们不会在广告上超支。
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
广告投放, 广告位置
公司花了很多时间规划最佳的广告投放以触达年轻专业人士。
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
定向广告, 个性化广告
该商店使用定向广告向之前购买过类似商品的人展示他们的销售广告。
the process of monitoring and analyzing the performance of online advertising campaigns
广告跟踪, 广告监测
营销团队审查广告跟踪数据以了解客户的偏好和行为。
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
广告活动, 营销活动
即将上映的电影的广告活动包括电视广告、社交媒体广告和遍布城市的广告牌。
the process of selecting a specific audience for an advertising campaign based on various criteria
广告定位, 广告定向
该公司使用广告定位来接触对健身产品感兴趣的年轻人。
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
再定位, 再营销
该品牌使用重定向在我访问他们的网站但没有购买后进行跟进。
the extent to which an online ad is actually seen by an audience
可见性, 可视能力
高可见性率意味着更多潜在客户看到我们的广告，这对成功至关重要。
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
原生广告, 整合广告
一个社交媒体平台可能在用户的动态中显示原生广告，以来自品牌或影响者的赞助帖子形式出现，这些帖子与有机内容的风格和格式相匹配。
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
搜索引擎优化, SEO
良好的搜索引擎优化可以帮助小型企业在网上获得关注。
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
搜索引擎营销, 搜索引擎广告
在推出他们的搜索引擎营销活动后，该商店看到了在线销售额和网站访问量的增加。
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
按点击付费, 每次点击费用
通过按点击付费广告，企业只有在有人点击他们的广告时才付费。
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
地理定位, 地理定向
这家连锁餐厅使用地理定位在午餐时间为该地区的人们提供特别优惠。
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
分割测试, A/B测试
分割测试通过确定最有效的着陆页面布局，帮助网站增加了销售额。
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
实时竞价, 即时竞标
该公司使用实时竞价向最可能对其产品感兴趣的用户展示广告。
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
网红营销, 影响力营销
影响者营销已成为品牌通过社交媒体触达年轻受众的有力工具。
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
广告拍卖, 广告竞价过程
该公司赢得了广告拍卖，他们的广告现在显示在搜索结果顶部。
a platform that connects advertisers with publishers to display ads on their websites or apps
广告网络, 广告平台
我们公司加入了一个广告网络，以在线接触更多潜在客户。
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
元广告, 广告服务的广告
在一个充满持续广告的世界里，元广告让你停下来思考广告商如何塑造我们看到的讯息。
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
展示广告, 显示广告
我在浏览新闻网站时看到了当地餐厅的展示广告。
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
广告节目, 电视购物
深夜电视经常充斥着电视购物广告，宣传从健身器材到美容护理的各种产品。
the inclusion of a company's product in a movie or TV program as a form of paid promotion
产品植入, 嵌入式广告
在这部受欢迎的电视节目中，产品植入很明显，因为角色们频繁使用并提到了一特定品牌的智能手机。
the practice of selling products or services using phone, mail, or email
直接营销, 直销
直接营销技术，如电话营销，使企业能够直接与客户互动并衡量其努力的即时影响。
a method of selling and promoting goods and services by phone
电话营销, 电话销售
许多消费者认为电话营销电话具有侵扰性，因此实施了不呼叫名单以减少未经请求的电话。
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
病毒式营销, 病毒式广告
公司经常依靠病毒式营销来围绕新产品制造话题，希望用户能与他们的网络分享内容。
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
品牌内容, 赞助内容
流媒体服务以领先公司赞助的原创网络系列形式制作了品牌内容，提供娱乐性和吸引力的内容，同时巧妙地推广他们的品牌。
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
黑暗广告, 隐形定向广告
一家测试新产品的公司可能会使用黑暗广告来针对选定的潜在客户群体获取反馈，然后再公开推出产品。
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
参与式营销, 关系营销
社交媒体上的参与营销活动通常包括竞赛和赠品，鼓励用户通过点赞、分享和评论帖子与品牌互动。
the point in the buying cycle when a consumer researches a product online before making a purchase decision
真相零时刻, 购买决策的零点时刻
零关键时刻发生在潜在客户在Google上搜索产品信息、比较功能和价格并决定购买之前。
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
再营销, 重新营销
一家旅行社使用再营销向之前在其网站上搜索过航班和酒店的用户展示度假套餐广告，鼓励他们预订旅行。
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
超个性化, 高级个性化
像Netflix这样的流媒体服务采用超个性化，根据观众过去的观看行为和评分来推荐电影和电视节目，从而创造定制的观看体验。
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
横幅广告, 广告横幅
横幅广告采用了引人注目的图形和一个号召性用语按钮，邀请用户了解更多关于产品的信息。
