媒体和通信 - Digital Advertising

在这里,您将学习一些与数字广告相关的英语单词,例如“每次点击费用”,“信息广告”和“品牌内容”。

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媒体和通信
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广告展示

Ex: The company 's new commercial generated 500,000 ad impressions during its first day on air .

公司的新广告在播出的第一天就产生了50万次广告展示

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点击率

Ex: The click-through rate of the email campaign improved after we added a more compelling subject line .

在我们添加了一个更有吸引力的主题行后,电子邮件活动的点击率提高了。

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转化率

Ex: She checked the conversion rate of the online store to see how many visitors actually made a purchase .

她检查了在线商店的转化率,看看有多少访客实际进行了购买。

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每次点击费用

Ex: We set a budget for the cost-per-click to make sure we do not overspend on ads .

我们为每次点击费用设定了预算,以确保我们不会在广告上超支。

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广告投放

Ex: The company spent a lot of time planning the best ad placement to reach young professionals .

公司花了很多时间规划最佳的广告投放以触达年轻专业人士。

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定向广告

Ex: The store used targeted advertising to show their sale ads to people who had previously bought similar items .

该商店使用定向广告向之前购买过类似商品的人展示他们的销售广告。

ad tracking [名词]
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广告跟踪

Ex: The marketing team reviews ad tracking data to understand customer preferences and behavior .

营销团队审查广告跟踪数据以了解客户的偏好和行为。

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广告活动

Ex: The advertising campaign for the upcoming movie includes TV commercials , social media ads , and billboards across the city .

即将上映的电影的广告活动包括电视广告、社交媒体广告和遍布城市的广告牌。

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广告定位

Ex: The company used ad targeting to reach young adults interested in fitness products .

该公司使用广告定位来接触对健身产品感兴趣的年轻人。

retargeting [名词]
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再定位

Ex: The brand used retargeting to follow up with me after I visited their site but didn’t make a purchase.

该品牌使用重定向在我访问他们的网站但没有购买后进行跟进。

viewability [名词]
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可见性

Ex: High viewability rates mean more potential customers are seeing our ads , which is crucial for success .

可见性率意味着更多潜在客户看到我们的广告,这对成功至关重要。

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原生广告

Ex: A social media platform may display native advertising in users ' feeds , appearing as sponsored posts from brands or influencers that match the style and format of organic content .

一个社交媒体平台可能在用户的动态中显示原生广告,以来自品牌或影响者的赞助帖子形式出现,这些帖子与有机内容的风格和格式相匹配。

SEO [名词]
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搜索引擎优化

Ex: Good search engine optimization can help small businesses get noticed online.

良好的搜索引擎优化可以帮助小型企业在网上获得关注。

SEM [名词]
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搜索引擎营销

Ex: After launching their search engine marketing campaign, the store saw an increase in online sales and website visits.

在推出他们的搜索引擎营销活动后,该商店看到了在线销售额和网站访问量的增加。

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按点击付费

Ex: With pay-per-click advertising , businesses only pay when someone clicks on their ad .

通过按点击付费广告,企业只有在有人点击他们的广告时才付费。

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地理定位

Ex: The restaurant chain uses geotargeting to offer special deals to people in the area during lunchtime.

这家连锁餐厅使用地理定位在午餐时间为该地区的人们提供特别优惠。

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分割测试

Ex: Split testing helped the website increase sales by identifying the most effective landing page layout .

分割测试通过确定最有效的着陆页面布局,帮助网站增加了销售额。

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实时竞价

Ex: The company used real-time bidding to show ads to users who were most likely to be interested in their products .

该公司使用实时竞价向最可能对其产品感兴趣的用户展示广告。

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网红营销

Ex: Influencer marketing has become a powerful tool for brands to reach younger audiences through social media .

影响者营销已成为品牌通过社交媒体触达年轻受众的有力工具。

ad auction [名词]
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广告拍卖

Ex: The company won the ad auction , and their ad is now displayed at the top of the search results .

该公司赢得了广告拍卖,他们的广告现在显示在搜索结果顶部。

ad network [名词]
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广告网络

Ex: Our company joined an ad network to reach more potential customers online .

我们公司加入了一个广告网络,以在线接触更多潜在客户。

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元广告

Ex: In a world of constant ads , meta-advertising makes you stop and think about how advertisers shape the messages we see .

在一个充满持续广告的世界里,元广告让你停下来思考广告商如何塑造我们看到的讯息。

display ad [名词]
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展示广告

Ex: I saw a display ad for a local restaurant while browsing a news website .

我在浏览新闻网站时看到了当地餐厅的展示广告

infomercial [名词]
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广告节目

Ex: Late-night television is often filled with infomercials promoting a wide range of products , from fitness equipment to beauty treatments .

深夜电视经常充斥着电视购物广告,宣传从健身器材到美容护理的各种产品。

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产品植入

Ex: In the popular TV show , product placement was evident as characters frequently used and mentioned a particular brand of smartphones .

在这部受欢迎的电视节目中,产品植入很明显,因为角色们频繁使用并提到了一特定品牌的智能手机。

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直接营销

Ex: Direct marketing techniques , such as telemarketing , allow businesses to engage with customers directly and measure the immediate impact of their efforts .

直接营销技术,如电话营销,使企业能够直接与客户互动并衡量其努力的即时影响。

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电话营销

Ex: Many consumers find telemarketing calls intrusive , leading to the implementation of do-not-call lists to reduce unsolicited calls .

许多消费者认为电话营销电话具有侵扰性,因此实施了不呼叫名单以减少未经请求的电话。

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病毒式营销

Ex: Companies often rely on viral marketing to create buzz around a new product , hoping that users will share the content with their networks .

公司经常依靠病毒式营销来围绕新产品制造话题,希望用户能与他们的网络分享内容。

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品牌内容

Ex: The streaming service produced branded content in the form of original web series sponsored by leading companies , providing entertaining and engaging content while subtly promoting their brands .

流媒体服务以领先公司赞助的原创网络系列形式制作了品牌内容,提供娱乐性和吸引力的内容,同时巧妙地推广他们的品牌。

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黑暗广告

Ex: A company testing a new product may use dark advertising to target a select group of potential customers for feedback before launching the product publicly .

一家测试新产品的公司可能会使用黑暗广告来针对选定的潜在客户群体获取反馈,然后再公开推出产品。

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the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The e-commerce store hired a conversion rate optimization specialist to analyze user behavior and implement changes aimed at increasing sales and customer engagement .
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参与式营销

Ex: Engagement marketing campaigns on social media often involve contests and giveaways , encouraging users to interact with the brand by liking , sharing , and commenting on posts .

社交媒体上的参与营销活动通常包括竞赛和赠品,鼓励用户通过点赞、分享和评论帖子与品牌互动。

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真相零时刻

Ex: The zero moment of truth occurs when a potential customer searches for information about a product on Google , comparing features and prices before deciding to buy .

零关键时刻发生在潜在客户在Google上搜索产品信息、比较功能和价格并决定购买之前。

remarketing [名词]
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再营销

Ex:

一家旅行社使用再营销向之前在其网站上搜索过航班和酒店的用户展示度假套餐广告,鼓励他们预订旅行。

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超个性化

Ex: Streaming services like Netflix employ hyper-personalization to suggest movies and TV shows based on a viewer 's past watching behavior and ratings , creating a tailored viewing experience .

像Netflix这样的流媒体服务采用超个性化,根据观众过去的观看行为和评分来推荐电影和电视节目,从而创造定制的观看体验。

banner ad [名词]
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横幅广告

Ex: The banner ad featured eye-catching graphics and a call-to-action button inviting users to learn more about the product .

横幅广告采用了引人注目的图形和一个号召性用语按钮,邀请用户了解更多关于产品的信息。