登录
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
点击率
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
兑换率
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
每次点击费用
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
广告投放
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
有针对性的广告
the process of monitoring and analyzing the performance of online advertising campaigns
广告跟踪
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
广告攻势
the process of selecting a specific audience for an advertising campaign based on various criteria
广告定位
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet
重定向
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
原生广告
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
搜索引擎优化
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
扫描电镜
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
按点击付费
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
地理定位
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
分割测试
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
实时竞价
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
有影响力的营销
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
广告拍卖
a platform that connects advertisers with publishers to display ads on their websites or apps
广告网络
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
元广告
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
展示广告
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
电视广告
the inclusion of a company's product in a movie or TV program as a form of paid promotion
媒体品牌整合
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
使用现有社交网络的商业策略
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
公司品牌产品
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
黑暗广告
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
转化率优化
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
参与营销
the point in the buying cycle when a consumer researches a product online before making a purchase decision
购买前研究产品
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
针对以前网站访问者的广告
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
根据某人的订单生产某物
