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a single instance of an advertisement being displayed to a viewer
广告展示, 广告印象
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
点击率, 点进率
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
转化率, 转换率
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
每次点击费用, 单次点击成本
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
广告投放, 广告位置
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
定向广告, 个性化广告
the process of monitoring and analyzing the performance of online advertising campaigns
广告跟踪, 广告监测
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
广告活动, 营销活动
the process of selecting a specific audience for an advertising campaign based on various criteria
广告定位, 广告定向
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
再定位, 再营销
the extent to which an online ad is actually seen by an audience
可见性, 可视能力
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
原生广告, 整合广告
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
搜索引擎优化, SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
搜索引擎营销, 搜索引擎广告
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
按点击付费, 每次点击费用
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
地理定位, 地理定向
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
分割测试, A/B测试
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
实时竞价, 即时竞标
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
网红营销, 影响力营销
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
广告拍卖, 广告竞价过程
a platform that connects advertisers with publishers to display ads on their websites or apps
广告网络, 广告平台
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
元广告, 广告服务的广告
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
展示广告, 显示广告
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
广告节目, 电视购物
the inclusion of a company's product in a movie or TV program as a form of paid promotion
产品植入, 嵌入式广告
the practice of selling products or services using phone, mail, or email
直接营销, 直销
a method of selling and promoting goods and services by phone
电话营销, 电话销售
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
病毒式营销, 病毒式广告
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
品牌内容, 赞助内容
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
黑暗广告, 隐形定向广告
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
参与式营销, 关系营销
the point in the buying cycle when a consumer researches a product online before making a purchase decision
真相零时刻, 购买决策的零点时刻
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
再营销, 重新营销
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
超个性化, 高级个性化
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
横幅广告, 广告横幅
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