媒体与传播 - Digital Advertising

a single instance of an advertisement being displayed to a viewer

广告展示

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

点击率

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

转化率

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

每次点击成本

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

广告投放

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

目标广告

the process of monitoring and analyzing the performance of online advertising campaigns

广告追踪

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

广告活动

the process of selecting a specific audience for an advertising campaign based on various criteria

广告定向

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

再营销

the extent to which an online ad is actually seen by an audience

可见性

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

原生广告

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM（搜索引擎营销）

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

按点击付费

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

地理定位广告

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

分裂测试

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

实时竞价

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

网红营销

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

广告拍卖

a platform that connects advertisers with publishers to display ads on their websites or apps

广告网络

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

元广告

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

展示广告

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

信息广告

the inclusion of a company's product in a movie or TV program as a form of paid promotion

产品植入

the practice of selling products or services using phone, mail, or email

直接营销

a method of selling and promoting goods and services by phone

电话营销

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

病毒式营销

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

品牌内容

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

黑暗广告

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

客户参与营销

the point in the buying cycle when a consumer researches a product online before making a purchase decision

零时刻真相

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

再营销

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

超个性化

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

横幅广告