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미디어와 커뮤니케이션 - Digital Advertising
여기에서는 "클릭당 비용", "정보 광고", "브랜드 콘텐츠"와 같은 디지털 광고와 관련된 몇 가지 영어 단어를 배우게 됩니다.
리뷰
플래시카드
철자법
퀴즈
a single instance of an advertisement being displayed to a viewer
광고 노출, 광고 인상
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
클릭률, 클릭스루율
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
전환율, 변환율
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
클릭당 비용, 클릭당 가격
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
광고 배치, 광고 위치
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
타겟팅 광고, 개인화된 광고
the process of monitoring and analyzing the performance of online advertising campaigns
광고 추적, 광고 모니터링
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
광고 캠페인, 마케팅 캠페인
the process of selecting a specific audience for an advertising campaign based on various criteria
광고 타겟팅, 광고 대상 지정
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
리타겟팅, 리마케팅
the extent to which an online ad is actually seen by an audience
가시성, 노출 가능성
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
네이티브 광고, 통합 광고
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
검색 엔진 최적화, SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
검색 엔진 마케팅, 검색 엔진 광고
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
클릭당 지불, 클릭당 비용
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
지오타게팅, 지리적 타게팅
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
분할 테스트, A/B 테스트
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
실시간 입찰, 실시간 경매
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
인플루언서 마케팅, 영향력 있는 마케팅
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
광고 경매, 광고 입찰 과정
a platform that connects advertisers with publishers to display ads on their websites or apps
광고 네트워크, 광고 플랫폼
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
메타 광고, 광고 서비스의 광고
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
디스플레이 광고, 표시 광고
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
광고 프로그램, 텔레쇼핑
the inclusion of a company's product in a movie or TV program as a form of paid promotion
제품 배치, 통합 광고
the practice of selling products or services using phone, mail, or email
다이렉트 마케팅, 직접 판매
a method of selling and promoting goods and services by phone
텔레마케팅, 전화 판매
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
바이럴 마케팅, 바이럴 광고
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
브랜디드 콘텐츠, 스폰서 콘텐츠
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
다크 광고, 보이지 않는 타겟팅 광고
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
참여 마케팅, 관계 마케팅
the point in the buying cycle when a consumer researches a product online before making a purchase decision
진실의 제로 모먼트, 구매 결정의 제로 시점
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
리마케팅, 재마케팅
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
초 개인화, 고급 개인화
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
배너 광고, 광고 배너
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