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a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
클릭률
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
전환율
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
클릭당비용
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
광고 게재위치
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
타겟 광고
the process of monitoring and analyzing the performance of online advertising campaigns
광고 추적
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
광고 캠페인
the process of selecting a specific audience for an advertising campaign based on various criteria
광고 타겟팅
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet
리타겟팅
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
네이티브 광고
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
SEM
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
클릭당지불
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
지역 타겟팅
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
분할 테스트
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
실시간 입찰
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
인플루언서 마케팅
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
광고 경매
a platform that connects advertisers with publishers to display ads on their websites or apps
광고 네트워크
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
메타광고
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
디스플레이 광고
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
TV 광고
the inclusion of a company's product in a movie or TV program as a form of paid promotion
미디어의 브랜드 통합
the practice of selling products or services using phone, mail, or email
직접 마케팅
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
기존 소셜 네트워크를 활용한 비즈니스 전략
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
회사의 브랜드 제품
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
어두운 광고
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
전환율 최적화
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
참여 마케팅
the point in the buying cycle when a consumer researches a product online before making a purchase decision
구매하기 전에 제품 조사하기
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
이전 웹사이트 방문자를 타겟으로 한 광고
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
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