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Media și Comunicare - Digital Advertising
Aici veți învăța câteva cuvinte în engleză legate de publicitatea digitală, cum ar fi "cost pe clic", "reclamă informațională" și "conținut de marcă".
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a single instance of an advertisement being displayed to a viewer
impresie publicitară, afișare a reclamei
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
rata de click, procentul de click-uri
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
rata de conversie, rată de conversie
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
cost pe clic, preț pe clic
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
plasarea publicității, poziția publicității
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
publicitate țintită, publicitate personalizată
the process of monitoring and analyzing the performance of online advertising campaigns
urmărirea reclamelor, monitorizarea publicității
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
campanie publicitară, campanie de marketing
the process of selecting a specific audience for an advertising campaign based on various criteria
targetarea publicității, direcționarea reclamei
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
retargeting, remarketing
the extent to which an online ad is actually seen by an audience
vizibilitate, capacitatea de vizualizare
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
publicitate nativă, publicitate integrată
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
optimizare pentru motoare de căutare, SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
marketingul motoarelor de căutare, publicitatea pe motoarele de căutare
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
plata pe clic, cost pe clic
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
geotargeting, țintire geografică
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
testare divizată, testare A/B
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
licitare în timp real, oferte în timp real
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
marketingul influencerilor, marketingul prin influențatori
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
licitație de anunțuri, proces de licitare pentru anunțuri
a platform that connects advertisers with publishers to display ads on their websites or apps
rețea de publicitate, platformă de anunțuri
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
meta-publicitate, publicitate pentru servicii de publicitate
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
anunț display, reclamă display
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
emisiune publicitară, televanzare
the inclusion of a company's product in a movie or TV program as a form of paid promotion
plasament de produs, publicitate integrată
the practice of selling products or services using phone, mail, or email
marketing direct, vânzare directă
a method of selling and promoting goods and services by phone
telemarketing, marketing telefonic
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
marketing viral, reclamă virală
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
conținut de marcă, conținut sponsorizat
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
reclama întunecată, reclama țintită invizibilă
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
marketingul angajării, marketingul relațional
the point in the buying cycle when a consumer researches a product online before making a purchase decision
momentul zero al adevărului, clipă zero a adevărului
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, remarketing publicitar
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hiper-personalizare, personalizare avansată
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
banner publicitar, reclama banner
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