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Truyền Thông và Giao Tiếp - Quảng cáo kỹ thuật số
Tại đây, bạn sẽ học một số từ tiếng Anh liên quan đến quảng cáo kỹ thuật số như "chi phí mỗi lần nhấp chuột", "thông tin thương mại" và "nội dung có thương hiệu".
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Đố vui
a single instance of an advertisement being displayed to a viewer
lần hiển thị quảng cáo
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
tỷ lệ nhấp chuột
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
tỷ lệ chuyển đổi
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
chi phí cho mỗi lần nhấp chuột
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
vị trí đặt quảng cáo
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
quảng cáo có mục tiêu
the process of monitoring and analyzing the performance of online advertising campaigns
theo dõi quảng cáo
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
chiến dịch quảng cáo
the process of selecting a specific audience for an advertising campaign based on various criteria
nhắm mục tiêu quảng cáo
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet
nhắm mục tiêu lại
the extent to which an online ad is actually seen by an audience
khả năng xem
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
quảng cáo tự nhiên
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
SEM
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
trả tiền dựa trên mỗi cú nhấp chuột
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
nhắm mục tiêu theo địa lý
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
thử nghiệm phân chia
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
đấu thầu thời gian thực
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
tiếp thị có ảnh hưởng
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
đấu giá quảng cáo
a platform that connects advertisers with publishers to display ads on their websites or apps
kết nối
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
siêu quảng cáo
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
quảng cáo hiển thị
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
Quảng cáo trên TV
the inclusion of a company's product in a movie or TV program as a form of paid promotion
Tích hợp thương hiệu trên truyền thông
the practice of selling products or services using phone, mail, or email
Marketing trực tiếp
a method of selling and promoting goods and services by phone
tiếp thị qua điện thoại
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
chiến lược kinh doanh sử dụng mạng xã hội hiện có
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
sản phẩm mang thương hiệu của công ty
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
quảng cáo đen tối
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
tối ưu hóa tỷ lệ chuyển đổi
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
tiếp thị tương tác
the point in the buying cycle when a consumer researches a product online before making a purchase decision
nghiên cứu sản phẩm trước khi mua
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
quảng cáo nhắm mục tiêu đến khách truy cập trang web trước đó
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
sản xuất cái gì đó dựa trên đơn đặt hàng của ai đó
