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Medien und Kommunikation - Digital Advertising

Hier lernen Sie einige englische Wörter im Zusammenhang mit digitaler Werbung wie „Cost-per-Click“, „informercial“ und „branded content“.

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Words Related to Media and Communication
ad impression

a single instance of an advertisement being displayed to a viewer

Werbeeinblendung

Werbeeinblendung

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click-through rate

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

Klickrate

Klickrate

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conversion rate

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

Konversionsrate

Konversionsrate

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cost-per-click

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

Kosten pro Klick

Kosten pro Klick

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ad placement

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

Anzeigenplatzierung

Anzeigenplatzierung

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targeted advertising

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

zielgerichtete Werbung

zielgerichtete Werbung

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ad tracking

the process of monitoring and analyzing the performance of online advertising campaigns

Anzeigenverfolgung

Anzeigenverfolgung

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advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

Werbekampagne

Werbekampagne

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ad targeting

the process of selecting a specific audience for an advertising campaign based on various criteria

Zielgruppenwerbung

Zielgruppenwerbung

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retargeting

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

Retargeting

Retargeting

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viewability

the extent to which an online ad is actually seen by an audience

Sichtbarkeit

Sichtbarkeit

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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native advertising

native advertising

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SEO

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO

SEO

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SEM

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM (Suchmaschinenmarketing)

SEM (Suchmaschinenmarketing)

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pay-per-click

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

Kosten pro Klick

Kosten pro Klick

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geotargeting

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

Geo-Targeting

Geo-Targeting

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split testing

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

Split-Test

Split-Test

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real-time bidding

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

Echtzeitausschreibung

Echtzeitausschreibung

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influencer marketing

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

Influencer-Marketing

Influencer-Marketing

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ad auction

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

Werbeauktion

Werbeauktion

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ad network

a platform that connects advertisers with publishers to display ads on their websites or apps

Werbenetzwerk

Werbenetzwerk

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meta-advertising

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

Meta-Werbung

Meta-Werbung

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display ad

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

Display-Werbung

Display-Werbung

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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

Infomercial

Infomercial

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Produktplatzierung

Produktplatzierung

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direct marketing

the practice of selling products or services using phone, mail, or email

Direktmarketing

Direktmarketing

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telemarketing

a method of selling and promoting goods and services by phone

Telemarketing

Telemarketing

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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

Viral-Marketing

Viral-Marketing

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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

Markeninhalte

Markeninhalte

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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

dunkle Werbung

dunkle Werbung

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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

[Phrase]
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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

Engagement-Marketing

Engagement-Marketing

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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

Nullmoment der Wahrheit

Nullmoment der Wahrheit

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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

Remarketing

Remarketing

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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

Hyper-Personalisierung

Hyper-Personalisierung

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banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

Banneranzeige

Banneranzeige

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