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Medios de Comunicación - Digital Advertising

Aquí aprenderá algunas palabras en inglés relacionadas con la publicidad digital, como "costo por clic", "informercial" y "branded content".

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Cuestionario

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Words Related to Media and Communication
ad impression
[Sustantivo]

a single instance of an advertisement being displayed to a viewer

impresión de anuncio, impresión publicitaria

impresión de anuncio, impresión publicitaria

Ex: Each time a person scrolls past an ad on a website , it counts as ad impression.
click-through rate
[Sustantivo]

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

tasa de clics, índice de clics

tasa de clics, índice de clics

Ex: click-through rate was higher for mobile users compared to desktop users .
conversion rate
[Sustantivo]

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

tasa de conversión, índice de conversión

tasa de conversión, índice de conversión

Ex: By simplifying the checkout process , the team was able to increase conversion rate for their online shop .
cost-per-click
[Sustantivo]

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

costo por clic, precio por clic

costo por clic, precio por clic

Ex: If cost-per-click continues to rise , we might need to rethink our advertising approach .
ad placement
[Sustantivo]

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

colocación de anuncios, ubicación de publicidad

colocación de anuncios, ubicación de publicidad

Ex: The success of the product launch was partly due to the effective ad placement on popular websites.

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

publicidad dirigida, publicidad segmentada

publicidad dirigida, publicidad segmentada

Ex: By analyzing past purchases , retailers can targeted advertising to suggest new products to customers .
ad tracking
[Sustantivo]

the process of monitoring and analyzing the performance of online advertising campaigns

seguimiento de anuncios, monitoreo de publicidad

seguimiento de anuncios, monitoreo de publicidad

Ex: He checked ad tracking report to see if the new promotion was working well .

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

campaña publicitaria, campaña de publicidad

campaña publicitaria, campaña de publicidad

Ex: advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .
ad targeting
[Sustantivo]

the process of selecting a specific audience for an advertising campaign based on various criteria

segmentación de anuncios, dirigido de anuncios

segmentación de anuncios, dirigido de anuncios

Ex: The ad campaign focused on ad targeting to ensure it reached sports enthusiasts.
retargeting
[Sustantivo]

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet

retargeting, remarketing

retargeting, remarketing

Ex: They used retargeting to bring back users who had shown interest in their services but hadn’t signed up.
viewability
[Sustantivo]

the extent to which an online ad is actually seen by an audience

visibilidad, visualización

visibilidad, visualización

Ex: The report showed that viewability of our online ads has increased over the last few months .
native advertising
[Sustantivo]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

publicidad nativa, anuncio nativo

publicidad nativa, anuncio nativo

Ex: A search engine may native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .
SEO
[Sustantivo]

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

optimización de motores de búsqueda, SEO

optimización de motores de búsqueda, SEO

Ex: Using the right keywords in your articles is an important part of search engine optimization.
SEM
[Sustantivo]

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

publicidad en motores de búsqueda, marketing en buscadores

publicidad en motores de búsqueda, marketing en buscadores

Ex: With search engine marketing, ads appear right at the top of search results when users search for relevant products.
pay-per-click
[Sustantivo]

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

pago por clic, pago por cada clic

pago por clic, pago por cada clic

Ex: They spent their marketing budget pay-per-click ads to boost their sales .
geotargeting
[Sustantivo]

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

geotargeting, geolocalización

geotargeting, geolocalización

Ex: Geotargeting helps online stores show relevant products based on where the customer is shopping from.
split testing
[Sustantivo]

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

pruebas A/B, test de división

pruebas A/B, test de división

Ex: By split testing, the company improved its ad campaign by 20 % .
real-time bidding
[Sustantivo]

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

puja en tiempo real, licitación en tiempo real

puja en tiempo real, licitación en tiempo real

Ex: I learned real-time bidding helps websites earn more money by selling ad space to the highest bidder .

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

marketing de influencers, mercadotecnia de influencers

marketing de influencers, mercadotecnia de influencers

Ex: The company increased their sales after running a influencer marketing campaign with a well-known celebrity .
ad auction
[Sustantivo]

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

subasta publicitaria, licitación de anuncios

subasta publicitaria, licitación de anuncios

Ex: After winning ad auction, the business saw an increase in website traffic .
ad network
[Sustantivo]

a platform that connects advertisers with publishers to display ads on their websites or apps

red de anuncios, red publicitaria

red de anuncios, red publicitaria

Ex: I signed up with ad network to promote my product on various apps and websites .
meta-advertising
[Sustantivo]

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

meta-publicidad, publicidad meta

meta-publicidad, publicidad meta

Ex: Meta-advertising can be a fun way to engage viewers , especially when it breaks the fourth wall and acknowledges the nature of the ad .
display ad
[Sustantivo]

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

anuncio gráfico, anuncio de display

anuncio gráfico, anuncio de display

Ex: As I was reading the article , display ad popped up offering a discount on clothing .
infomercial
[Sustantivo]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

publirreportaje, infomercial

publirreportaje, infomercial

Ex: The fitness guru starred in infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .
product placement
[Sustantivo]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

colocación de producto

colocación de producto

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .
direct marketing
[Sustantivo]

the practice of selling products or services using phone, mail, or email

marketing directo, mercadotecnia directa

marketing directo, mercadotecnia directa

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .
telemarketing
[Sustantivo]

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

Ex: Advances in technology have telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .
viral marketing
[Sustantivo]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing viral, mercadotecnia viral

marketing viral, mercadotecnia viral

Ex: The companyviral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .
branded content
[Sustantivo]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

contenido de marca, contenido patrocinado

contenido de marca, contenido patrocinado

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.
dark advertising
[Sustantivo]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

publicidad oscura, anuncios ocultos

publicidad oscura, anuncios ocultos

Ex: A financial institution may dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing de compromiso, marketing de enganche

marketing de compromiso, marketing de enganche

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.

the point in the buying cycle when a consumer researches a product online before making a purchase decision

cero momento de verdad, momento cero de verdad

cero momento de verdad, momento cero de verdad

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.
remarketing
[Sustantivo]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remercadeo

remarketing, remercadeo

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiperpersonalización, hiper personalización

hiperpersonalización, hiper personalización

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.
banner ad
[Sustantivo]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner, banderola

banner, banderola

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.
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