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Medios de Comunicación - Digital Advertising
Aquí aprenderá algunas palabras en inglés relacionadas con la publicidad digital, como "costo por clic", "informercial" y "branded content".
Revisión
Tarjetas de memoria
Ortografía
Cuestionario
a single instance of an advertisement being displayed to a viewer
impresión de anuncio, impresión publicitaria
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
tasa de clics, índice de clics
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
tasa de conversión, índice de conversión
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
costo por clic, precio por clic
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
colocación de anuncios, ubicación de publicidad
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
publicidad dirigida, publicidad segmentada
the process of monitoring and analyzing the performance of online advertising campaigns
seguimiento de anuncios, monitoreo de publicidad
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
campaña publicitaria, campaña de publicidad
the process of selecting a specific audience for an advertising campaign based on various criteria
segmentación de anuncios, dirigido de anuncios
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
retargeting, remarketing
the extent to which an online ad is actually seen by an audience
visibilidad, visualización
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
publicidad nativa, anuncio nativo
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
optimización de motores de búsqueda, SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
publicidad en motores de búsqueda, marketing en buscadores
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
pago por clic, pago por cada clic
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
geotargeting, geolocalización
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
pruebas A/B, test de división
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
puja en tiempo real, licitación en tiempo real
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
marketing de influencers, mercadotecnia de influencers
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
subasta publicitaria, licitación de anuncios
a platform that connects advertisers with publishers to display ads on their websites or apps
red de anuncios, red publicitaria
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
meta-publicidad, publicidad meta
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
anuncio gráfico, anuncio de display
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
publirreportaje, infomercial
the inclusion of a company's product in a movie or TV program as a form of paid promotion
colocación de producto
the practice of selling products or services using phone, mail, or email
marketing directo, mercadotecnia directa
a method of selling and promoting goods and services by phone
telemarketing
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
marketing viral, mercadotecnia viral
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
contenido de marca, contenido patrocinado
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
publicidad oscura, anuncios ocultos
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
marketing de compromiso, marketing de enganche
the point in the buying cycle when a consumer researches a product online before making a purchase decision
cero momento de verdad, momento cero de verdad
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, remercadeo
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hiperpersonalización, hiper personalización
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
banner, banderola
