Media en Communicatie - Digital Advertising
Hier leert u enkele Engelse woorden die verband houden met digitale reclame, zoals 'kosten per klik', 'informerciaal' en 'branded content'.
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a single instance of an advertisement being displayed to a viewer
![advertentie-impressie, advertentieweergave](https://api.langeek.co/v1/assets/flags/nl.png)
advertentie-impressie, advertentieweergave
![Google Translate](/assets/icons/google_translate.png)
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
![klikfrequentie, klikdoorverhouding](https://api.langeek.co/v1/assets/flags/nl.png)
klikfrequentie, klikdoorverhouding
![Google Translate](/assets/icons/google_translate.png)
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
![conversiepercentages, conversieratio](https://api.langeek.co/v1/assets/flags/nl.png)
conversiepercentages, conversieratio
![Google Translate](/assets/icons/google_translate.png)
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
![kosten per klik, prijs per klik](https://api.langeek.co/v1/assets/flags/nl.png)
kosten per klik, prijs per klik
![Google Translate](/assets/icons/google_translate.png)
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
![advertentieplaatsing, advertentiepositie](https://api.langeek.co/v1/assets/flags/nl.png)
advertentieplaatsing, advertentiepositie
![Google Translate](/assets/icons/google_translate.png)
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
![gerichte reclame, doelgerichte reclame](https://api.langeek.co/v1/assets/flags/nl.png)
gerichte reclame, doelgerichte reclame
![Google Translate](/assets/icons/google_translate.png)
the process of monitoring and analyzing the performance of online advertising campaigns
![advertentietracking, advertentievolging](https://api.langeek.co/v1/assets/flags/nl.png)
advertentietracking, advertentievolging
![Google Translate](/assets/icons/google_translate.png)
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
![advertentiecampagne, marketingcampagne](https://api.langeek.co/v1/assets/flags/nl.png)
advertentiecampagne, marketingcampagne
![Google Translate](/assets/icons/google_translate.png)
the process of selecting a specific audience for an advertising campaign based on various criteria
![advertentietargeting, doelgroepgericht adverteren](https://api.langeek.co/v1/assets/flags/nl.png)
advertentietargeting, doelgroepgericht adverteren
![Google Translate](/assets/icons/google_translate.png)
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet
![retargeting, her-targeting](https://api.langeek.co/v1/assets/flags/nl.png)
retargeting, her-targeting
![Google Translate](/assets/icons/google_translate.png)
the extent to which an online ad is actually seen by an audience
![zichtbaarheid, weergave](https://api.langeek.co/v1/assets/flags/nl.png)
zichtbaarheid, weergave
![Google Translate](/assets/icons/google_translate.png)
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
![native advertising, natuurlijke reclame](https://api.langeek.co/v1/assets/flags/nl.png)
native advertising, natuurlijke reclame
![Google Translate](/assets/icons/google_translate.png)
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
![SEO, zoekmachineoptimalisatie](https://api.langeek.co/v1/assets/flags/nl.png)
SEO, zoekmachineoptimalisatie
![Google Translate](/assets/icons/google_translate.png)
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
![SEM (zoekmachine marketing), SEM (advertentie op zoekmachines)](https://api.langeek.co/v1/assets/flags/nl.png)
SEM (zoekmachine marketing), SEM (advertentie op zoekmachines)
![Google Translate](/assets/icons/google_translate.png)
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
![betalen per klik, kosten per klik](https://api.langeek.co/v1/assets/flags/nl.png)
betalen per klik, kosten per klik
![Google Translate](/assets/icons/google_translate.png)
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
![geotargeting, geografische targeting](https://api.langeek.co/v1/assets/flags/nl.png)
geotargeting, geografische targeting
![Google Translate](/assets/icons/google_translate.png)
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
![split testing, A/B-test](https://api.langeek.co/v1/assets/flags/nl.png)
split testing, A/B-test
![Google Translate](/assets/icons/google_translate.png)
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
![real-time biedingen, biedingen in real-time](https://api.langeek.co/v1/assets/flags/nl.png)
real-time biedingen, biedingen in real-time
![Google Translate](/assets/icons/google_translate.png)
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
![influencer marketing, influencer reclame](https://api.langeek.co/v1/assets/flags/nl.png)
influencer marketing, influencer reclame
![Google Translate](/assets/icons/google_translate.png)
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
![advertentie veiling, advertentieveiling](https://api.langeek.co/v1/assets/flags/nl.png)
advertentie veiling, advertentieveiling
![Google Translate](/assets/icons/google_translate.png)
a platform that connects advertisers with publishers to display ads on their websites or apps
![advertentienetwerk, advertentieplatform](https://api.langeek.co/v1/assets/flags/nl.png)
advertentienetwerk, advertentieplatform
![Google Translate](/assets/icons/google_translate.png)
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
![meta-advertentie, advertentie voor advertenties](https://api.langeek.co/v1/assets/flags/nl.png)
meta-advertentie, advertentie voor advertenties
![Google Translate](/assets/icons/google_translate.png)
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
![displayadvertentie, grafische advertentie](https://api.langeek.co/v1/assets/flags/nl.png)
displayadvertentie, grafische advertentie
![Google Translate](/assets/icons/google_translate.png)
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
![infomercial, teleshopping](https://api.langeek.co/v1/assets/flags/nl.png)
infomercial, teleshopping
![Google Translate](/assets/icons/google_translate.png)
the inclusion of a company's product in a movie or TV program as a form of paid promotion
![productplaatsing, productplaatsing](https://api.langeek.co/v1/assets/flags/nl.png)
productplaatsing, productplaatsing
![Google Translate](/assets/icons/google_translate.png)
the practice of selling products or services using phone, mail, or email
![direct marketing, directe verkoop](https://api.langeek.co/v1/assets/flags/nl.png)
direct marketing, directe verkoop
![Google Translate](/assets/icons/google_translate.png)
a method of selling and promoting goods and services by phone
![telemarketing, verkoop via telefoon](https://api.langeek.co/v1/assets/flags/nl.png)
telemarketing, verkoop via telefoon
![Google Translate](/assets/icons/google_translate.png)
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
![virale marketing, virusreclame](https://api.langeek.co/v1/assets/flags/nl.png)
virale marketing, virusreclame
![Google Translate](/assets/icons/google_translate.png)
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
![gebrandmerkt content, gesponsord materiaal](https://api.langeek.co/v1/assets/flags/nl.png)
gebrandmerkt content, gesponsord materiaal
![Google Translate](/assets/icons/google_translate.png)
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
![donkere reclame, verborgen reclame](https://api.langeek.co/v1/assets/flags/nl.png)
donkere reclame, verborgen reclame
![Google Translate](/assets/icons/google_translate.png)
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
![engagement marketing, interactieve marketing](https://api.langeek.co/v1/assets/flags/nl.png)
engagement marketing, interactieve marketing
![Google Translate](/assets/icons/google_translate.png)
the point in the buying cycle when a consumer researches a product online before making a purchase decision
![nulmoment van waarheid, eerste moment van waarheid](https://api.langeek.co/v1/assets/flags/nl.png)
nulmoment van waarheid, eerste moment van waarheid
![Google Translate](/assets/icons/google_translate.png)
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
![remarketing, hermarkeren](https://api.langeek.co/v1/assets/flags/nl.png)
remarketing, hermarkeren
![Google Translate](/assets/icons/google_translate.png)
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
![hyperpersonalisatie, hyper-gepersonaliseerde aanpassing](https://api.langeek.co/v1/assets/flags/nl.png)
hyperpersonalisatie, hyper-gepersonaliseerde aanpassing
![Google Translate](/assets/icons/google_translate.png)
![LanGeek](/assets/logo/langeek-mono-small.png)