Media en Communicatie - Digital Advertising

Hier leer je enkele Engelse woorden die verband houden met digitale advertenties, zoals "kosten per klik", "infomercial" en "merkgebonden inhoud".

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ad impression

[zelfstandig naamwoord]

a single instance of an advertisement being displayed to a viewer

advertentie-impressie, weergave van advertentie

Ex: Each time a person scrolls past an ad on a website , it counts as an ad impression.Elke keer dat een persoon voorbij een advertentie op een website scrolt, telt dit als een **advertentie-impressie**.

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click-through rate

[zelfstandig naamwoord]

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

doorklikratio, klikfrequentie

Ex: The click-through rate was higher for mobile users compared to desktop users .Het **doorklikpercentage** was hoger voor mobiele gebruikers in vergelijking met desktopgebruikers.

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conversion rate

[zelfstandig naamwoord]

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

conversieratio, omzettingspercentage

Ex: By simplifying the checkout process , the team was able to increase the conversion rate for their online shop .Door het afrekenproces te vereenvoudigen, kon het team de **conversieratio** voor hun webshop verhogen.

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cost-per-click

[zelfstandig naamwoord]

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

kosten per klik, prijs per klik

Ex: If the cost-per-click continues to rise , we might need to rethink our advertising approach .

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ad placement

[zelfstandig naamwoord]

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

advertentieplaatsing, reclameplaatsing

Ex: The success of the product launch was partly due to the effective ad placement on popular websites .Het succes van de productlancering was deels te danken aan de effectieve **advertentieplaatsing** op populaire websites.

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targeted advertising

[zelfstandig naamwoord]

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

gerichte reclame, gepersonaliseerde reclame

Ex: By analyzing past purchases , retailers can use targeted advertising to suggest new products to customers .

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ad tracking

[zelfstandig naamwoord]

the process of monitoring and analyzing the performance of online advertising campaigns

advertentietracking, advertentiemonitoring

Ex: He checked the ad tracking report to see if the new promotion was working well .Hij controleerde het **advertentie-tracking**-rapport om te zien of de nieuwe promotie goed werkte.

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advertising campaign

[zelfstandig naamwoord]

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

advertentiecampagne, marketingcampagne

Ex: The advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .De **advertentiecampagne** voor de smartphone omvatte een reeks commercials die de innovatieve functies en het strakke ontwerp benadrukten.

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ad targeting

[zelfstandig naamwoord]

the process of selecting a specific audience for an advertising campaign based on various criteria

advertentietargeting, reclametargeting

Ex: The ad campaign focused on ad targeting to ensure it reached sports enthusiasts.De advertentiecampagne richtte zich op **advertentietargeting** om ervoor te zorgen dat het sportliefhebbers bereikte.

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retargeting

[zelfstandig naamwoord]

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet

retargeting, remarketing

Ex: They used retargeting to bring back users who had shown interest in their services but hadn’t signed up.Ze gebruikten **retargeting** om gebruikers terug te halen die interesse hadden getoond in hun diensten maar zich niet hadden aangemeld.

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viewability

[zelfstandig naamwoord]

the extent to which an online ad is actually seen by an audience

zichtbaarheid, kijkbaarheid

Ex: The report showed that the viewability of our online ads has increased over the last few months .Het rapport toonde aan dat de **zichtbaarheid** van onze online advertenties de afgelopen maanden is toegenomen.

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native advertising

[zelfstandig naamwoord]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native advertising, geïntegreerde reclame

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .

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SEO

[zelfstandig naamwoord]

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

zoekmachineoptimalisatie, SEO

Ex: Using the right keywords in your articles is an important part of search engine optimization.

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SEM

[zelfstandig naamwoord]

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

zoekmachinemarketing, zoekmachineadvertenties

Ex: With search engine marketing, ads appear right at the top of search results when users search for relevant products.

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pay-per-click

[zelfstandig naamwoord]

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

betalen per klik, kosten per klik

Ex: They spent their marketing budget on pay-per-click ads to boost their sales .Ze besteedden hun marketingbudget aan **pay-per-click**-advertenties om hun verkopen te stimuleren.

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geotargeting

[zelfstandig naamwoord]

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

geotargeting, geografische targeting

Ex: Geotargeting helps online stores show relevant products based on where the customer is shopping from.**Geotargeting** helpt online winkels relevante producten te tonen op basis van waar de klant winkelt.

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split testing

[zelfstandig naamwoord]

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

gesplitste test, A/B-test

Ex: By using split testing, the company improved its ad campaign by 20 % .Door **A/B-testen** te gebruiken, verbeterde het bedrijf zijn advertentiecampagne met 20%.

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real-time bidding

[zelfstandig naamwoord]

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

real-time bieden, bieden in realtime

Ex: I learned that real-time bidding helps websites earn more money by selling ad space to the highest bidder .

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influencer marketing

[zelfstandig naamwoord]

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

influencer marketing, marketing via influencers

Ex: The company increased their sales after running a successful influencer marketing campaign with a well-known celebrity .

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ad auction

[zelfstandig naamwoord]

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

advertentieveiling, biedproces voor advertenties

Ex: After winning the ad auction, the business saw an increase in website traffic .Na het winnen van de **advertentieveiling**, zag het bedrijf een toename in websiteverkeer.

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ad network

[zelfstandig naamwoord]

a platform that connects advertisers with publishers to display ads on their websites or apps

advertentienetwerk, advertentieplatform

Ex: I signed up with an ad network to promote my product on various apps and websites .Ik heb me aangemeld bij een **advertentienetwerk** om mijn product te promoten op verschillende apps en websites.

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meta-advertising

[zelfstandig naamwoord]

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

meta-advertentie, advertentie voor advertentiediensten

Ex: Meta-advertising can be a fun way to engage viewers , especially when it breaks the fourth wall and acknowledges the nature of the ad .

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display ad

[zelfstandig naamwoord]

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

displayadvertentie, beeldadvertentie

Ex: As I was reading the article , a display ad popped up offering a discount on clothing .Terwijl ik het artikel las, verscheen er een **displayadvertentie** die korting op kleding aanbood.

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infomercial

[zelfstandig naamwoord]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

reclamprogramma, televisiewinkel

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .De fitnessgoeroe speelde in een **infomercial**, legde de voordelen van hun trainingsprogramma uit en bood een speciale korting aan kijkers die binnen de komende 30 minuten bestelden.

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product placement

[zelfstandig naamwoord]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

productplaatsing, geïntegreerde reclame

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .De realityshow bevatte **productplacement** waarbij deelnemers kleding en accessoires van een bekend modemerk droegen, met duidelijk zichtbaar het logo van het merk.

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direct marketing

[zelfstandig naamwoord]

the practice of selling products or services using phone, mail, or email

direct marketing, directe verkoop

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .**Direct marketing** strategieën, zoals SMS-marketing, bieden bedrijven een snelle en efficiënte manier om speciale aanbiedingen en updates rechtstreeks naar de mobiele apparaten van klanten te communiceren.

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telemarketing

[zelfstandig naamwoord]

a method of selling and promoting goods and services by phone

telemarketing, telefonische verkoop

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Vooruitgang in technologie heeft **telemarketing** bedrijven in staat gesteld om voorspellende dialsystemen te gebruiken om de efficiëntie en het volume van hun oproepen te verhogen.

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viral marketing

[zelfstandig naamwoord]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virale marketing, virale reclame

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .De **virale marketingcampagne** van het bedrijf bestond uit het maken van een grappige video die zich snel verspreidde via sociale media, waardoor miljoenen views en nieuwe klanten werden aangetrokken.

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branded content

[zelfstandig naamwoord]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

merkgebonden inhoud, gesponsorde inhoud

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.Het beautymerk lanceerde een **branded content**-campagne op sociale media, waarbij gebruikers werden aangemoedigd om hun make-uptutorials en skincare-routines te delen met behulp van branded hashtags, een community van merkadvocaten te creëren en door gebruikers gegenereerde content te genereren.

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dark advertising

[zelfstandig naamwoord]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

donkere reclame, onzichtbare gerichte reclame

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Een financiële instelling kan **donkere advertenties** gebruiken om vermogende individuen te bereiken met gepersonaliseerde investeringsmogelijkheden, zonder die mogelijkheden aan het grote publiek bekend te maken.

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conversion rate optimization

[Zinsdeel]

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .

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engagement marketing

[zelfstandig naamwoord]

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

betrokkenheidsmarketing, relationele marketing

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.**Engagement marketing** is effectief op beurzen, waar bedrijven interactieve stands opzetten met hands-on productdemonstraties en activiteiten om bezoekers te betrekken en interesse te wekken.

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zero moment of truth

[zelfstandig naamwoord]

the point in the buying cycle when a consumer researches a product online before making a purchase decision

nulmoment van de waarheid, nulpunt van de waarheid

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.

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remarketing

[zelfstandig naamwoord]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, hermarketing

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Door gebruik te maken van **remarketing**-technieken kon de fitness-app gebruikers die de app hadden gedownload maar geen premium functies hadden geabonneerd, herinneren aan de voordelen en promoties om hen te verleiden om te abonneren.

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hyper-personalization

[zelfstandig naamwoord]

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyperpersonalisatie, geavanceerde personalisatie

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.

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banner ad

[zelfstandig naamwoord]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banneradvertentie, advertentiebanner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Bedrijven gebruiken vaak **banneradvertenties** om de merkbekendheid te vergroten, websiteverkeer aan te drijven en leads te genereren voor hun producten of diensten.

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Media en Communicatie

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Media en Communicatie - Digital Advertising