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Медиа и Коммуникации - Цифровая реклама
Здесь вы выучите некоторые английские слова, связанные с цифровой рекламой, такие как «цена за клик», «информационный рекламный ролик» и «фирменный контент».
Обзор
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Правописание
Тест
a single instance of an advertisement being displayed to a viewer
показ рекламы
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
рейтинг кликов
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
коэффициент конверсии
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
цена за клик
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
размещение рекламы
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
таргетированная реклама
the process of monitoring and analyzing the performance of online advertising campaigns
отслеживание рекламы
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
рекламная кампания
the process of selecting a specific audience for an advertising campaign based on various criteria
таргетинг рекламы
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet
ретаргетинг
the extent to which an online ad is actually seen by an audience
видимость
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
нативная реклама
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
СЭМ
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
оплата за клик
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
геотаргетинг
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
сплит-тестирование
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
торги в реальном времени
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
влиятельный маркетинг
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
рекламный аукцион
a platform that connects advertisers with publishers to display ads on their websites or apps
рекламная сеть
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
метареклама
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
медийное объявление
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
рекламный ролик
the inclusion of a company's product in a movie or TV program as a form of paid promotion
размещение продукции
the practice of selling products or services using phone, mail, or email
прямой маркетинг
a method of selling and promoting goods and services by phone
телемаркетинг
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
вирусный маркетинг
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
фирменная продукция компании
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
темная реклама
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
оптимизация коэффициента конверсии
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
вовлечённый маркетинг
the point in the buying cycle when a consumer researches a product online before making a purchase decision
исследование продукта перед покупкой
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
реклама, ориентированная на предыдущих посетителей сайта
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
производство чего-либо по чьему-либо заказу
