Media e Comunicazione - Pubblicità Digitale
Qui imparerai alcune parole inglesi relative alla pubblicità digitale come "costo per clic", "pubblicità informativa" e "contenuto di marca".
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a single instance of an advertisement being displayed to a viewer
impression pubblicitaria, visualizzazione dell'annuncio
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
tasso di clic, percentuale di clic
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
tasso di conversione, percentuale di conversione
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
costo per clic, prezzo per clic
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
posizionamento dell'annuncio, collocazione della pubblicità
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
pubblicità mirata, pubblicità personalizzata
the process of monitoring and analyzing the performance of online advertising campaigns
monitoraggio degli annunci, tracciamento della pubblicità
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
campagna pubblicitaria
the process of selecting a specific audience for an advertising campaign based on various criteria
targeting pubblicitario, indirizzamento degli annunci
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
retargeting, remarketing
the extent to which an online ad is actually seen by an audience
visibilità, capacità di visualizzazione
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
pubblicità nativa, pubblicità integrata
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
ottimizzazione per i motori di ricerca, posizionamento nei motori di ricerca
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
marketing dei motori di ricerca, pubblicità sui motori di ricerca
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
pagamento per clic, costo per clic
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
geotargeting, targettizzazione geografica
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
test diviso, test A/B
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
asta in tempo reale, offerta in tempo reale
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
marketing degli influencer, marketing influenzatore
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
asta pubblicitaria, offerta pubblicitaria
a platform that connects advertisers with publishers to display ads on their websites or apps
rete pubblicitaria, piattaforma di annunci
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
meta-pubblicità, pubblicità della pubblicità
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
annuncio display, pubblicità display
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
televendita
the inclusion of a company's product in a movie or TV program as a form of paid promotion
posizionamento del prodotto
the practice of selling products or services using phone, mail, or email
marketing diretto
a method of selling and promoting goods and services by phone
telemarketing
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
marketing virale
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
contenuto di marca, contenuto sponsorizzato
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
pubblicità oscura, pubblicità mirata invisibile
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
marketing di coinvolgimento, marketing relazionale
the point in the buying cycle when a consumer researches a product online before making a purchase decision
momento zero della verità, istante zero della verità
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, remarketing pubblicitario
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
iper-personalizzazione, personalizzazione avanzata
