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メディアとコミュニケーション - Digital Advertising

ここでは、「クリック単価」、「インフォーマーシャル」、「ブランドコンテンツ」など、デジタル広告に関連する英単語を学びます。

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レビュー

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フラッシュカード

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綴り

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クイズ

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Words Related to Media and Communication
ad impression

a single instance of an advertisement being displayed to a viewer

広告インプレッション

広告インプレッション

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[名詞]
click-through rate

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

クリック率

クリック率

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[名詞]
conversion rate

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

コンバージョン率

コンバージョン率

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[名詞]
cost-per-click

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

クリック単価

クリック単価

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[名詞]
ad placement

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

広告の配置

広告の配置

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[名詞]
targeted advertising

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

ターゲット広告

ターゲット広告

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[名詞]
ad tracking

the process of monitoring and analyzing the performance of online advertising campaigns

広告トラッキング

広告トラッキング

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[名詞]
advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

広告キャンペーン

広告キャンペーン

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[名詞]
ad targeting

the process of selecting a specific audience for an advertising campaign based on various criteria

広告ターゲティング

広告ターゲティング

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[名詞]
retargeting

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

リターゲティング

リターゲティング

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[名詞]
viewability

the extent to which an online ad is actually seen by an audience

視認性

視認性

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[名詞]
native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

ネイティブ広告

ネイティブ広告

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[名詞]
SEO

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO

SEO

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[名詞]
SEM

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM(検索エンジンマーケティング)

SEM(検索エンジンマーケティング)

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[名詞]
pay-per-click

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

クリック課金

クリック課金

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[名詞]
geotargeting

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

ジオターゲティング

ジオターゲティング

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[名詞]
split testing

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

スプリットテスト

スプリットテスト

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[名詞]
real-time bidding

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

リアルタイムビッディング

リアルタイムビッディング

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[名詞]
influencer marketing

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

インフルエンサーマーケティング

インフルエンサーマーケティング

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[名詞]
ad auction

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

広告オークション

広告オークション

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[名詞]
ad network

a platform that connects advertisers with publishers to display ads on their websites or apps

広告ネットワーク

広告ネットワーク

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[名詞]
meta-advertising

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

メタ広告

メタ広告

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[名詞]
display ad

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

ディスプレイ広告

ディスプレイ広告

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[名詞]
infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

インフォマーシャル

インフォマーシャル

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[名詞]
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

プロダクトプレイスメント

プロダクトプレイスメント

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direct marketing

the practice of selling products or services using phone, mail, or email

ダイレクトマーケティング

ダイレクトマーケティング

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[名詞]
telemarketing

a method of selling and promoting goods and services by phone

テレマーケティング

テレマーケティング

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[名詞]
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

バイラルマーケティング

バイラルマーケティング

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[名詞]
branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

ブランデッドコンテンツ

ブランデッドコンテンツ

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[名詞]
dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

ダーク広告

ダーク広告

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[名詞]
conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

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engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

エンゲージメントマーケティング

エンゲージメントマーケティング

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[名詞]
zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

ゼロの真実の瞬間

ゼロの真実の瞬間

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[名詞]
remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

リマーケティング

リマーケティング

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[名詞]
hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

ハイパーパーソナライズ

ハイパーパーソナライズ

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[名詞]
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

バナー広告

バナー広告

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[名詞]
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