メディアとコミュニケーション - Digital Advertising

a single instance of an advertisement being displayed to a viewer

広告インプレッション, 広告表示

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

クリック率, クリックスルー率

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

コンバージョン率, 変換率

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

クリック単価, クリックにかかるコスト

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

広告の配置, 広告のポジション

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

ターゲット広告, ターゲットされた広告

the process of monitoring and analyzing the performance of online advertising campaigns

広告トラッキング, 広告追跡

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

広告キャンペーン, 宣伝キャンペーン

the process of selecting a specific audience for an advertising campaign based on various criteria

広告ターゲティング, 広告のターゲッティング

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

リターゲティング, 再ターゲティング

the extent to which an online ad is actually seen by an audience

視認性, 視覚性

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

ネイティブ広告, コンテンツ広告

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO, 検索エンジン最適化

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM（検索エンジンマーケティング）, SEM（検索エンジン広告）

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

クリック課金, クリックあたりの支払い

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

ジオターゲティング, 地理的ターゲティング

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

スプリットテスト, A/Bテスト

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

リアルタイムビッディング, リアルタイム入札

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

インフルエンサーマーケティング, インフルエンサー広告

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

広告オークション, 広告入札

a platform that connects advertisers with publishers to display ads on their websites or apps

広告ネットワーク, 広告プラットフォーム

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

メタ広告, 広告の広告

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

ディスプレイ広告, グラフィック広告

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

インフォマーシャル, テレビショッピング

the inclusion of a company's product in a movie or TV program as a form of paid promotion

プロダクトプレイスメント, 商品配置

the practice of selling products or services using phone, mail, or email

ダイレクトマーケティング, 直接販売

a method of selling and promoting goods and services by phone

テレマーケティング, 電話営業

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

バイラルマーケティング, ウイルスマーケティング

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

ブランデッドコンテンツ, ブランド内容

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

ダーク広告, 隠れた広告

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

エンゲージメントマーケティング, インタラクティブマーケティング

the point in the buying cycle when a consumer researches a product online before making a purchase decision

ゼロの真実の瞬間, 初期真実の瞬間

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

リマーケティング, 再マーケティング

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

ハイパーパーソナライズ, 過剰パーソナライズ

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

バナー広告, バナー