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メディアとコミュニケーション - Digital Advertising
ここでは、"クリック単価"、"インフォマーシャル"、"ブランドコンテンツ"などのデジタル広告に関連するいくつかの英語の単語を学びます。
レビュー
フラッシュカード
綴り
クイズ
a single instance of an advertisement being displayed to a viewer
広告インプレッション, 広告表示
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
クリック率, クリックスルー率
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
コンバージョン率, 転換率
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
クリック単価, クリックあたりのコスト
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
広告配置, 広告の位置
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
ターゲット広告, パーソナライズド広告
the process of monitoring and analyzing the performance of online advertising campaigns
広告トラッキング, 広告モニタリング
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
広告キャンペーン, マーケティングキャンペーン
the process of selecting a specific audience for an advertising campaign based on various criteria
広告ターゲティング, アドターゲティング
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
リターゲティング, リマーケティング
the extent to which an online ad is actually seen by an audience
視認性, 表示可能性
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
ネイティブ広告, 統合広告
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
検索エンジン最適化, SEO
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
検索エンジンマーケティング, 検索エンジン広告
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
クリック課金, クリック単価
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
ジオターゲティング, 地理的ターゲティング
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
分割テスト, A/Bテスト
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
リアルタイム入札, リアルタイムビッディング
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
インフルエンサーマーケティング, 影響力のあるマーケティング
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
広告オークション, 広告入札プロセス
a platform that connects advertisers with publishers to display ads on their websites or apps
広告ネットワーク, 広告プラットフォーム
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
メタ広告, 広告サービスの広告
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
ディスプレイ広告, 表示広告
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
インフォマーシャル, テレショップ
the inclusion of a company's product in a movie or TV program as a form of paid promotion
プロダクトプレイスメント, 統合広告
the practice of selling products or services using phone, mail, or email
ダイレクトマーケティング, 直接販売
a method of selling and promoting goods and services by phone
テレマーケティング, 電話営業
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
バイラルマーケティング, バイラル広告
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
ブランドコンテンツ, スポンサードコンテンツ
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
ダーク広告, 見えないターゲット広告
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
エンゲージメントマーケティング, リレーショナルマーケティング
the point in the buying cycle when a consumer researches a product online before making a purchase decision
真実のゼロモーメント, 購買決定のゼロ時点
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
リマーケティング, 再マーケティング
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
ハイパーパーソナライゼーション, 高度なパーソナライゼーション
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
バナー広告, 広告バナー
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