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Media i Komunikacja"Media i Komunikacja" w Słownictwie Angielskim - Digital Advertising

Tutaj nauczysz się niektórych angielskich słów związanych z reklamą cyfrową, takich jak "koszt za kliknięcie", "reklama informacyjna" i "treść marki".

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Words Related to Media and Communication
ad impression
ad impression
[Rzeczownik]

a single instance of an advertisement being displayed to a viewer

wyświetlenie reklamy, wrażenie reklamowe

wyświetlenie reklamy, wrażenie reklamowe

Ex: The company's new commercial generated 500,000 ad impressions during its first day on air. 
click-through rate
click-through rate
[Rzeczownik]

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

wskaźnik klikalności, współczynnik kliknięć

wskaźnik klikalności, współczynnik kliknięć

Ex: The click-through rate of the email campaign improved after we added a more compelling subject line. 
conversion rate
conversion rate
[Rzeczownik]

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

wskaźnik konwersji, stopa konwersji

wskaźnik konwersji, stopa konwersji

Ex: The website's conversion rate improved after they updated the design and added clearer call-to-action buttons. 
cost-per-click
cost-per-click
[Rzeczownik]

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

koszt za kliknięcie, cena za kliknięcie

koszt za kliknięcie, cena za kliknięcie

Ex: We set a budget for the cost-per-click to make sure we do not overspend on ads. 
ad placement
ad placement
[Rzeczownik]

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

umieszczenie reklamy, lokalizacja reklamy

umieszczenie reklamy, lokalizacja reklamy

Ex: The company spent a lot of time planning the best ad placement to reach young professionals. 
targeted advertising

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

reklama ukierunkowana, spersonalizowana reklama

reklama ukierunkowana, spersonalizowana reklama

Ex: The store used targeted advertising to show their sale ads to people who had previously bought similar items. 
ad tracking
ad tracking
[Rzeczownik]

the process of monitoring and analyzing the performance of online advertising campaigns

śledzenie reklam, monitorowanie reklam

śledzenie reklam, monitorowanie reklam

Ex: Ad tracking helps businesses see which of their ads are getting the most attention. 
advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

kampania reklamowa, kampania marketingowa

kampania reklamowa, kampania marketingowa

Ex: The company launched an advertising campaign featuring popular influencers to promote their new line of skincare products. 
ad targeting
ad targeting
[Rzeczownik]

the process of selecting a specific audience for an advertising campaign based on various criteria

targetowanie reklam, ukierunkowanie reklam

targetowanie reklam, ukierunkowanie reklam

Ex: The company used ad targeting to reach young adults interested in fitness products. 
retargeting
retargeting
[Rzeczownik]

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet

retargeting,  remarketing

retargeting, remarketing

Ex: The brand used retargeting to follow up with me after I visited their site but didn’t make a purchase. 
viewability
viewability
[Rzeczownik]

the extent to which an online ad is actually seen by an audience

widoczność, możliwość oglądania

widoczność, możliwość oglądania

Ex: The marketing team tracks the viewability of our ads to ensure they are being seen by the right audience. 
native advertising
native advertising
[Rzeczownik]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

reklama natywna, reklama zintegrowana

reklama natywna, reklama zintegrowana

Ex: An online news website may feature native advertising in the form of sponsored articles or promoted posts that blend seamlessly with the editorial content. 
SEO
SEO
[Rzeczownik]

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

optymalizacja dla wyszukiwarek, pozycjonowanie stron

optymalizacja dla wyszukiwarek, pozycjonowanie stron

Ex: Good search engine optimization can help small businesses get noticed online. 
SEM
SEM
[Rzeczownik]

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

marketing w wyszukiwarkach, reklama w wyszukiwarkach

marketing w wyszukiwarkach, reklama w wyszukiwarkach

Ex: After launching their search engine marketing campaign, the store saw an increase in online sales and website visits. 
pay-per-click
pay-per-click
[Rzeczownik]

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

płatność za kliknięcie, koszt za kliknięcie

płatność za kliknięcie, koszt za kliknięcie

Ex: The company used a pay-per-click campaign to attract more customers to their website. 
geotargeting
geotargeting
[Rzeczownik]

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

geotargeting, targetowanie geograficzne

geotargeting, targetowanie geograficzne

Ex: The restaurant chain uses geotargeting to offer special deals to people in the area during lunchtime. 
split testing
split testing
[Rzeczownik]

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

test podzielony, test A/B

test podzielony, test A/B

Ex: The marketing team used split testing to see which version of the email led to more sign-ups. 
real-time bidding
real-time bidding
[Rzeczownik]

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

licytacja w czasie rzeczywistym, przetarg w czasie rzeczywistym

licytacja w czasie rzeczywistym, przetarg w czasie rzeczywistym

Ex: The company used real-time bidding to show ads to users who were most likely to be interested in their products. 
influencer marketing

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

marketing influencerów, marketing wpływowy

marketing influencerów, marketing wpływowy

Ex: Influencer marketing has become a powerful tool for brands to reach younger audiences through social media. 
ad auction
ad auction
[Rzeczownik]

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

aukcyjna reklama, proces licytacji reklam

aukcyjna reklama, proces licytacji reklam

Ex: The company won the ad auction, and their ad is now displayed at the top of the search results. 
ad network
ad network
[Rzeczownik]

a platform that connects advertisers with publishers to display ads on their websites or apps

sieć reklamowa, platforma reklamowa

sieć reklamowa, platforma reklamowa

Ex: The website works with an ad network to display relevant ads to visitors. 
meta-advertising
meta-advertising
[Rzeczownik]

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

meta-reklama, reklama usług reklamowych

meta-reklama, reklama usług reklamowych

Ex: In a world of constant ads, meta-advertising makes you stop and think about how advertisers shape the messages we see. 
display ad
display ad
[Rzeczownik]

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

reklama displayowa, ogloszenie displayowe

reklama displayowa, ogloszenie displayowe

Ex: The website had a display ad for the new smartphone that caught my eye. 
infomercial
infomercial
[Rzeczownik]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

program reklamowy, telezakupy

program reklamowy, telezakupy

Ex: The infomercial for the new kitchen appliance demonstrated its multiple uses and featured testimonials from satisfied customers. 
product placement
product placement
[Rzeczownik]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

lokowanie produktu, reklama zintegrowana

lokowanie produktu, reklama zintegrowana

Ex: The latest blockbuster movie featured prominent product placement, with the main character driving a luxury sports car brand throughout the film. 
direct marketing
direct marketing
[Rzeczownik]

the practice of selling products or services using phone, mail, or email

marketing bezpośredni, sprzedaż bezpośrednia

marketing bezpośredni, sprzedaż bezpośrednia

Ex: The company launched a direct marketing campaign by sending personalized emails to potential customers, offering them exclusive discounts. 
telemarketing
telemarketing
[Rzeczownik]

a method of selling and promoting goods and services by phone

telemarketing, marketing telefoniczny

telemarketing, marketing telefoniczny

Ex: The company's telemarketing team contacted potential clients to inform them about the new product line and offer special promotions. 
viral marketing
viral marketing
[Rzeczownik]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

marketing wirusowy, reklama wirusowa

marketing wirusowy, reklama wirusowa

Ex: The brand's latest video ad utilized viral marketing techniques, rapidly spreading across social media platforms and garnering millions of views. 
branded content
branded content
[Rzeczownik]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

treść marki, treść sponsorowana

treść marki, treść sponsorowana

Ex: The fashion brand partnered with a popular lifestyle blogger to create branded content featuring their latest collection, seamlessly integrating product placements into her blog posts and social media channels. 
dark advertising
dark advertising
[Rzeczownik]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

ciemna reklama, niewidoczna reklama ukierunkowana

ciemna reklama, niewidoczna reklama ukierunkowana

Ex: A political campaign might use dark advertising to target specific demographics with tailored messages, without revealing those ads to the opponent or the general public. 
conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: The marketing team implemented various strategies for conversion rate optimization, including website redesign, A/B testing, and personalized messaging. 
engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing zaangażowania, marketing relacyjny

marketing zaangażowania, marketing relacyjny

Ex: The tech company used engagement marketing strategies by hosting live webinars and interactive Q&A sessions to connect with potential customers and build brand loyalty. 
zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

zerowy moment prawdy, moment zero prawdy

zerowy moment prawdy, moment zero prawdy

Ex: Before making a purchase decision, consumers often reach the zero moment of truth by reading online reviews and watching product demonstrations on YouTube. 
remarketing
remarketing
[Rzeczownik]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, remarketing reklamowy

remarketing, remarketing reklamowy

Ex: The online retail store implemented a remarketing campaign to target users who had visited their website but left without making a purchase, showing them personalized ads on other websites they visited. 
hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiperpersonalizacja, zaawansowana personalizacja

hiperpersonalizacja, zaawansowana personalizacja

Ex: E-commerce platforms use hyper-personalization by analyzing users' browsing and purchase histories to recommend products that match their individual preferences and needs. 
banner ad
banner ad
[Rzeczownik]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

reklama banerowa, baner reklamowy

reklama banerowa, baner reklamowy

Ex: The website displayed a banner ad at the top of the page promoting a special sale on clothing. 
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