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Media i Komunikacja"Media i Komunikacja" w Słownictwie Angielskim - Digital Advertising
Tutaj nauczysz się niektórych angielskich słów związanych z reklamą cyfrową, takich jak "koszt za kliknięcie", "reklama informacyjna" i "treść marki".
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a single instance of an advertisement being displayed to a viewer
wyświetlenie reklamy, wrażenie reklamowe
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
wskaźnik klikalności, współczynnik kliknięć
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
wskaźnik konwersji, stopa konwersji
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
koszt za kliknięcie, cena za kliknięcie
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
umieszczenie reklamy, lokalizacja reklamy
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
reklama ukierunkowana, spersonalizowana reklama
the process of monitoring and analyzing the performance of online advertising campaigns
śledzenie reklam, monitorowanie reklam
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
kampania reklamowa, kampania marketingowa
the process of selecting a specific audience for an advertising campaign based on various criteria
targetowanie reklam, ukierunkowanie reklam
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
retargeting, remarketing
the extent to which an online ad is actually seen by an audience
widoczność, możliwość oglądania
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
reklama natywna, reklama zintegrowana
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
optymalizacja dla wyszukiwarek, pozycjonowanie stron
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
marketing w wyszukiwarkach, reklama w wyszukiwarkach
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
płatność za kliknięcie, koszt za kliknięcie
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
geotargeting, targetowanie geograficzne
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
test podzielony, test A/B
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
licytacja w czasie rzeczywistym, przetarg w czasie rzeczywistym
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
marketing influencerów, marketing wpływowy
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
aukcyjna reklama, proces licytacji reklam
a platform that connects advertisers with publishers to display ads on their websites or apps
sieć reklamowa, platforma reklamowa
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
meta-reklama, reklama usług reklamowych
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
reklama displayowa, ogloszenie displayowe
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
program reklamowy, telezakupy
the inclusion of a company's product in a movie or TV program as a form of paid promotion
lokowanie produktu, reklama zintegrowana
the practice of selling products or services using phone, mail, or email
marketing bezpośredni, sprzedaż bezpośrednia
a method of selling and promoting goods and services by phone
telemarketing, marketing telefoniczny
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
marketing wirusowy, reklama wirusowa
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
treść marki, treść sponsorowana
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
ciemna reklama, niewidoczna reklama ukierunkowana
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
marketing zaangażowania, marketing relacyjny
the point in the buying cycle when a consumer researches a product online before making a purchase decision
zerowy moment prawdy, moment zero prawdy
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, remarketing reklamowy
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
hiperpersonalizacja, zaawansowana personalizacja
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
reklama banerowa, baner reklamowy
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