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Media at Komunikasyon - Digital Advertising

Dito matututo ka ng ilang mga salitang Ingles na may kaugnayan sa digital advertising tulad ng "cost-per-click", "informercial", at "branded content".

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Flashcards

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Simulan ang pag-aaral

Words Related to Media and Communication

[Pangngalan]

a single instance of an advertisement being displayed to a viewer

pagpapakita ng ad, impresyon ng ad

pagpapakita ng ad, impresyon ng ad

Ex: Each time a person scrolls past an ad on a website , it counts as an ad impression.Sa bawat oras na mag-scroll ang isang tao sa isang ad sa isang website, ito ay binibilang bilang isang **ad impression**.

Isara

click-through rate

[Pangngalan]

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

rate ng pag-click, porsyento ng pag-click

rate ng pag-click, porsyento ng pag-click

Ex: The click-through rate was higher for mobile users compared to desktop users .Mas mataas ang **click-through rate** para sa mga mobile user kumpara sa mga desktop user.

Isara

conversion rate

[Pangngalan]

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

rate ng conversion, antas ng conversion

rate ng conversion, antas ng conversion

Ex: By simplifying the checkout process , the team was able to increase the conversion rate for their online shop .Sa pamamagitan ng pagpapasimple ng proseso ng pag-checkout, nagawa ng koponan na taasan ang **rate ng conversion** para sa kanilang online shop.

Isara

[Pangngalan]

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

gastos bawat pag-click, presyo bawat pag-click

gastos bawat pag-click, presyo bawat pag-click

Ex: If the cost-per-click continues to rise , we might need to rethink our advertising approach .

Isara

[Pangngalan]

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

paglalagay ng ad, posisyon ng patalastas

paglalagay ng ad, posisyon ng patalastas

Ex: The success of the product launch was partly due to the effective ad placement on popular websites .Ang tagumpay ng paglulunsad ng produkto ay bahagyang dahil sa epektibong **paglalagay ng ad** sa mga sikat na website.

Isara

targeted advertising

[Pangngalan]

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

targeted advertising, personalized advertising

targeted advertising, personalized advertising

Ex: By analyzing past purchases , retailers can use targeted advertising to suggest new products to customers .

Isara

[Pangngalan]

the process of monitoring and analyzing the performance of online advertising campaigns

pagsubaybay sa ad, pagsusuri ng patalastas

pagsubaybay sa ad, pagsusuri ng patalastas

Ex: He checked the ad tracking report to see if the new promotion was working well .Tiningnan niya ang ulat ng **pagsubaybay sa ad** upang makita kung gumagana nang maayos ang bagong promosyon.

Isara

advertising campaign

[Pangngalan]

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

kampanya sa advertising, kampanya sa pagmemerkado

kampanya sa advertising, kampanya sa pagmemerkado

Ex: The advertising campaign for the smartphone featured a series of commercials that highlighted its innovative features and sleek design .Ang **advertising campaign** para sa smartphone ay nagtatampok ng serye ng mga commercial na nag-highlight sa mga makabagong feature at sleek design nito.

Isara

[Pangngalan]

the process of selecting a specific audience for an advertising campaign based on various criteria

target ng ad, pag-target ng ad

target ng ad, pag-target ng ad

Ex: The ad campaign focused on ad targeting to ensure it reached sports enthusiasts.Ang ad campaign ay nakatuon sa **ad targeting** upang matiyak na maabot nito ang mga sports enthusiasts.

Isara

[Pangngalan]

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet

retargeting, remarketing

retargeting, remarketing

Ex: They used retargeting to bring back users who had shown interest in their services but hadn’t signed up.Ginamit nila ang **retargeting** para ibalik ang mga user na nagpakita ng interes sa kanilang mga serbisyo ngunit hindi pa nag-sign up.

Isara

[Pangngalan]

the extent to which an online ad is actually seen by an audience

kakayahang makita, antas ng pagkakita

kakayahang makita, antas ng pagkakita

Ex: The report showed that the viewability of our online ads has increased over the last few months .Ipinakita ng ulat na ang **viewability** ng aming mga online ad ay tumaas sa nakaraang ilang buwan.

Isara

native advertising

[Pangngalan]

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

katutubong advertising, integrated advertising

katutubong advertising, integrated advertising

Ex: A search engine may display native advertising in its search results , featuring paid listings that resemble organic search results but are clearly identified as advertisements .

Isara

[Pangngalan]

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

pag-optimize sa search engine, pagpapabuti sa ranking ng search engine

pag-optimize sa search engine, pagpapabuti sa ranking ng search engine

Ex: Using the right keywords in your articles is an important part of search engine optimization.

Isara

[Pangngalan]

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

marketing ng search engine, adbertismo sa search engine

marketing ng search engine, adbertismo sa search engine

Ex: With search engine marketing, ads appear right at the top of search results when users search for relevant products.

Isara

[Pangngalan]

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

bayad bawat pag-click, gastos bawat pag-click

bayad bawat pag-click, gastos bawat pag-click

Ex: They spent their marketing budget on pay-per-click ads to boost their sales .Ginastos nila ang kanilang marketing budget sa mga ad na **bayad-per-click** upang mapalakas ang kanilang mga benta.

Isara

[Pangngalan]

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

geotargeting, pagtutok sa heograpiya

geotargeting, pagtutok sa heograpiya

Ex: Geotargeting helps online stores show relevant products based on where the customer is shopping from.Ang **geotargeting** ay tumutulong sa mga online store na magpakita ng mga nauugnay na produkto batay sa kung saan namimili ang customer.

Isara

[Pangngalan]

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

pagsubok na hati, pagsubok A/B

pagsubok na hati, pagsubok A/B

Ex: By using split testing, the company improved its ad campaign by 20 % .Sa pamamagitan ng paggamit ng **A/B testing**, pinabuti ng kumpanya ang ad campaign nito ng 20%.

Isara

real-time bidding

[Pangngalan]

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

real-time bidding, pagbibigay ng offer sa real-time

real-time bidding, pagbibigay ng offer sa real-time

Ex: I learned that real-time bidding helps websites earn more money by selling ad space to the highest bidder .

Isara

influencer marketing

[Pangngalan]

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

marketing ng influencer, influencer marketing

marketing ng influencer, influencer marketing

Ex: The company increased their sales after running a successful influencer marketing campaign with a well-known celebrity .

Isara

[Pangngalan]

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

subasta ng ad, proseso ng pag-bid sa ad

subasta ng ad, proseso ng pag-bid sa ad

Ex: After winning the ad auction, the business saw an increase in website traffic .Pagkatapos manalo sa **subasta ng ad**, nakita ng negosyo ang pagtaas ng trapiko sa website.

Isara

[Pangngalan]

a platform that connects advertisers with publishers to display ads on their websites or apps

ad network, platforma ng ad

ad network, platforma ng ad

Ex: I signed up with an ad network to promote my product on various apps and websites .Nag-sign up ako sa isang **ad network** para i-promote ang aking produkto sa iba't ibang apps at websites.

Isara

meta-advertising

[Pangngalan]

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

meta-advertising, pag-aanunyo ng mga serbisyo sa pag-aanunyo

meta-advertising, pag-aanunyo ng mga serbisyo sa pag-aanunyo

Ex: Meta-advertising can be a fun way to engage viewers , especially when it breaks the fourth wall and acknowledges the nature of the ad .

Isara

[Pangngalan]

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

display ad, anunsiyong display

display ad, anunsiyong display

Ex: As I was reading the article , a display ad popped up offering a discount on clothing .Habang binabasa ko ang artikulo, may **display ad** na lumitaw na nag-aalok ng diskwento sa damit.

Isara

[Pangngalan]

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

programang pang-adbertismo, tele-shopping

programang pang-adbertismo, tele-shopping

Ex: The fitness guru starred in an infomercial, explaining the benefits of their workout program and offering a special discount to viewers who order within the next 30 minutes .Ang fitness guru ay gumanap sa isang **infomercial**, na nagpapaliwanag ng mga benepisyo ng kanilang workout program at nag-aalok ng espesyal na diskwento sa mga manonood na oorder sa loob ng susunod na 30 minuto.

Isara

product placement

[Pangngalan]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

paglagay ng produkto, integrated advertising

paglagay ng produkto, integrated advertising

Ex: The reality show featured product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .Ang reality show ay nagtatampok ng **product placement** kung saan ang mga kalahok ay nakasuot ng damit at accessories mula sa isang kilalang fashion label, na malinaw na ipinapakita ang logo ng brand.

Isara

direct marketing

[Pangngalan]

the practice of selling products or services using phone, mail, or email

direktang marketing, direktang pagbebenta

direktang marketing, direktang pagbebenta

Ex: Direct marketing strategies , like SMS marketing , provide businesses with a quick and efficient way to communicate special offers and updates directly to customers ' mobile devices .Ang mga estratehiya ng **direct marketing**, tulad ng SMS marketing, ay nagbibigay sa mga negosyo ng mabilis at episyenteng paraan upang makipag-ugnayan ng mga espesyal na alok at update nang direkta sa mga mobile device ng mga customer.

Isara

[Pangngalan]

a method of selling and promoting goods and services by phone

telemarketing, pamamaraan ng pagbebenta at pagpromote ng mga produkto at serbisyo sa pamamagitan ng telepono

telemarketing, pamamaraan ng pagbebenta at pagpromote ng mga produkto at serbisyo sa pamamagitan ng telepono

Ex: Advances in technology have allowed telemarketing firms to use predictive dialing systems to increase the efficiency and volume of their calls .Ang mga pagsulong sa teknolohiya ay nagbigay-daan sa mga kumpanya ng **telemarketing** na gumamit ng mga predictive dialing system upang madagdagan ang kahusayan at dami ng kanilang mga tawag.

Isara

viral marketing

[Pangngalan]

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

viral na marketing, viral na patalastas

viral na marketing, viral na patalastas

Ex: The company 's viral marketing campaign involved creating a funny video that quickly spread across social media , attracting millions of views and new customers .Ang kampanya ng **viral marketing** ng kumpanya ay nagsangkot ng paggawa ng isang nakakatawang video na mabilis na kumalat sa social media, na nakakaakit ng milyun-milyong views at mga bagong customer.

Isara

branded content

[Pangngalan]

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

branded na nilalaman, sponsored na nilalaman

branded na nilalaman, sponsored na nilalaman

Ex: The beauty brand launched a branded content campaign on social media, encouraging users to share their makeup tutorials and skincare routines using branded hashtags, creating a community of brand advocates and generating user-generated content.Ang beauty brand ay naglunsad ng isang **branded content** campaign sa social media, hinihikayat ang mga user na ibahagi ang kanilang makeup tutorials at skincare routines gamit ang branded hashtags, na lumilikha ng isang komunidad ng brand advocates at nakakabuo ng user-generated content.

Isara

dark advertising

[Pangngalan]

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

madilim na advertising, di-visible na target na advertising

madilim na advertising, di-visible na target na advertising

Ex: A financial institution may use dark advertising to reach high-net-worth individuals with personalized investment opportunities , without disclosing those opportunities to the general public .Maaaring gumamit ang isang institusyong pampinansya ng **madilim na advertising** upang maabot ang mga indibidwal na may mataas na net-worth na may mga personalized na oportunidad sa pamumuhunan, nang hindi ibinubunyag ang mga oportunidad na iyon sa pangkalahatang publiko.

Isara

conversion rate optimization

[Parirala]

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

Ex: Continuous monitoring and adjustment conversion rate optimization efforts are essential for staying competitive in the ever-evolving digital landscape .

Isara

engagement marketing

[Pangngalan]

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing ng pakikipag-ugnayan, relasyonal na marketing

marketing ng pakikipag-ugnayan, relasyonal na marketing

Ex: Engagement marketing is effective at trade shows, where companies set up interactive booths with hands-on product demonstrations and activities to engage attendees and generate interest.Ang **engagement marketing** ay epektibo sa mga trade show, kung saan nag-set up ang mga kumpanya ng interactive na booth na may hands-on na demonstrasyon ng produkto at mga aktibidad upang makisali sa mga dumalo at makabuo ng interes.

Isara

zero moment of truth

[Pangngalan]

the point in the buying cycle when a consumer researches a product online before making a purchase decision

zero sandali ng katotohanan, sandali ng zero ng katotohanan

zero sandali ng katotohanan, sandali ng zero ng katotohanan

Ex: During the zero moment of truth, an effective SEO strategy can ensure that a company's product appears at the top of search results, increasing the likelihood of capturing the consumer's interest and driving sales.

Isara

[Pangngalan]

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing, muling pamimili

remarketing, muling pamimili

Ex: By using remarketing techniques, the fitness app was able to remind users who had downloaded the app but not subscribed to premium features, highlighting the benefits and promotions to entice them to subscribe.Sa pamamagitan ng paggamit ng mga diskarte sa **remarketing**, ang fitness app ay nakapagpaalala sa mga user na nag-download ng app ngunit hindi nag-subscribe sa premium features, na nagha-highlight sa mga benepisyo at promosyon upang hikayatin silang mag-subscribe.

Isara

hyper-personalization

[Pangngalan]

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

sobrang personalisasyon, advanced na personalisasyon

sobrang personalisasyon, advanced na personalisasyon

Ex: Retailers implement hyper-personalization in their loyalty programs by offering exclusive rewards and discounts tailored to each customer's shopping habits and preferences, enhancing customer engagement and retention.

Isara

[Pangngalan]

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner ad, ad banner

banner ad, ad banner

Ex: Companies often use banner ads to increase brand awareness, drive website traffic, and generate leads for their products or services.Madalas gumagamit ang mga kumpanya ng **banner ads** upang mapataas ang kamalayan sa brand, madala ang trapiko sa website, at makabuo ng mga lead para sa kanilang mga produkto o serbisyo.

Isara

Media at Komunikasyon

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