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Media at Komunikasyon - Digital Advertising

Dito ay matututunan mo ang ilang salitang Ingles na nauugnay sa digital advertising tulad ng "cost-per-click", "informercial", at "content na may brand".

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Words Related to Media and Communication
ad impression

a single instance of an advertisement being displayed to a viewer

impression ng advertisement

impression ng advertisement

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[Pangngalan]
click-through rate

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

rate ng pag-click

rate ng pag-click

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[Pangngalan]
conversion rate

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

rate ng conversion

rate ng conversion

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[Pangngalan]
cost-per-click

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

gastos sa bawat pag-click

gastos sa bawat pag-click

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[Pangngalan]
ad placement

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

paglalagay ng anunsyo

paglalagay ng anunsyo

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[Pangngalan]
targeted advertising

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

targeted na advertising

targeted na advertising

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[Pangngalan]
ad tracking

the process of monitoring and analyzing the performance of online advertising campaigns

pagsubaybay sa mga anunsyo

pagsubaybay sa mga anunsyo

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[Pangngalan]
advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

kampanya sa pag-aanunsyo

kampanya sa pag-aanunsyo

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[Pangngalan]
ad targeting

the process of selecting a specific audience for an advertising campaign based on various criteria

pagtutok sa ad

pagtutok sa ad

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[Pangngalan]
retargeting

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

retargeting

retargeting

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[Pangngalan]
viewability

the extent to which an online ad is actually seen by an audience

visibility

visibility

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[Pangngalan]
native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native advertising

native advertising

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[Pangngalan]
SEO

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO

SEO

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[Pangngalan]
SEM

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM (marketing sa search engine)

SEM (marketing sa search engine)

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[Pangngalan]
pay-per-click

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

bayad sa bawat pag-click

bayad sa bawat pag-click

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[Pangngalan]
geotargeting

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

geotargeting

geotargeting

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[Pangngalan]
split testing

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

A/B testing

A/B testing

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[Pangngalan]
real-time bidding

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

real-time bidding

real-time bidding

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[Pangngalan]
influencer marketing

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

influencer marketing

influencer marketing

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[Pangngalan]
ad auction

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

auktion ng anunsyo

auktion ng anunsyo

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[Pangngalan]
ad network

a platform that connects advertisers with publishers to display ads on their websites or apps

ad network

ad network

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[Pangngalan]
meta-advertising

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

meta-pagl廣an

meta-pagl廣an

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[Pangngalan]
display ad

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

display ad

display ad

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[Pangngalan]
infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial

infomercial

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[Pangngalan]
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

product placement

product placement

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[Pangngalan]
direct marketing

the practice of selling products or services using phone, mail, or email

direct marketing

direct marketing

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[Pangngalan]
telemarketing

a method of selling and promoting goods and services by phone

telemarketing

telemarketing

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[Pangngalan]
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

viral marketing

viral marketing

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[Pangngalan]
branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

branded na nilalaman

branded na nilalaman

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[Pangngalan]
dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

madilim na advertising

madilim na advertising

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[Pangngalan]
conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

[Parirala]
engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

engagement marketing

engagement marketing

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[Pangngalan]
zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

zero sandali ng katotohanan

zero sandali ng katotohanan

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[Pangngalan]
remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing

remarketing

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[Pangngalan]
hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyper-personalization

hyper-personalization

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[Pangngalan]
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

banner ad

banner ad

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[Pangngalan]
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