pattern

Медіа та Комунікації - Digital Advertising

Тут ви дізнаєтесь деякі англійські слова, пов’язані з цифровою рекламою, такі як «ціна за клік», «informercial» і «branded content».

review-disable

Огляд

flashcard-disable

Картки

spelling-disable

Правопис

quiz-disable

Вікторина

Почати навчання
Words Related to Media and Communication
ad impression

a single instance of an advertisement being displayed to a viewer

рекламне враження

рекламне враження

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
click-through rate

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

коефіцієнт клікабельності

коефіцієнт клікабельності

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
conversion rate

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

коефіцієнт конверсії

коефіцієнт конверсії

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
cost-per-click

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

вартість за клік

вартість за клік

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
ad placement

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

розміщення реклами

розміщення реклами

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
targeted advertising

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

таргетована реклама

таргетована реклама

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
ad tracking

the process of monitoring and analyzing the performance of online advertising campaigns

відстеження реклами

відстеження реклами

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

рекламна кампанія

рекламна кампанія

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
ad targeting

the process of selecting a specific audience for an advertising campaign based on various criteria

таргетинг реклами

таргетинг реклами

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
retargeting

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

ретаргетинг

ретаргетинг

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
viewability

the extent to which an online ad is actually seen by an audience

видимість

видимість

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

нативна реклама

нативна реклама

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
SEO

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO

SEO

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
SEM

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM (маркетинг у пошукових системах)

SEM (маркетинг у пошукових системах)

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
pay-per-click

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

оплата за клік

оплата за клік

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
geotargeting

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

геотаргетинг

геотаргетинг

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
split testing

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

спліт-тестування

спліт-тестування

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
real-time bidding

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

котирування в реальному часі

котирування в реальному часі

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
influencer marketing

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

маркетинг впливу

маркетинг впливу

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
ad auction

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

аукціон реклами

аукціон реклами

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
ad network

a platform that connects advertisers with publishers to display ads on their websites or apps

рекламна мережа

рекламна мережа

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
meta-advertising

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

мета-реклама

мета-реклама

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
display ad

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

дисплейна реклама

дисплейна реклама

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

інфомаркетинг

інфомаркетинг

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

продуктове розміщення

продуктове розміщення

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
direct marketing

the practice of selling products or services using phone, mail, or email

прямий маркетинг

прямий маркетинг

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
telemarketing

a method of selling and promoting goods and services by phone

телемаркетинг

телемаркетинг

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

вірусний маркетинг

вірусний маркетинг

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

брендований контент

брендований контент

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

темна реклама

темна реклама

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

[фраза]
daily words
wordlist
Закрити
Увійти
dictionary link
engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

маркетинг залучення

маркетинг залучення

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

нульовий момент істини

нульовий момент істини

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

ремаркетинг

ремаркетинг

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

гіперперсоналізація

гіперперсоналізація

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

банерна реклама

банерна реклама

Google Translate
[іменник]
daily words
wordlist
Закрити
Увійти
dictionary link
LanGeek
Завантажити додаток LanGeek