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Média a Komunikace - Digital Advertising

Zde se dozvíte některá anglická slova související s digitální reklamou, jako je „cena za proklik“, „informerciální“ a „značkový obsah“.

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Words Related to Media and Communication
ad impression

a single instance of an advertisement being displayed to a viewer

reklamní dojem

reklamní dojem

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[Podstatné jméno]
click-through rate

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

míra prokliku

míra prokliku

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[Podstatné jméno]
conversion rate

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

míra konverze

míra konverze

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[Podstatné jméno]
cost-per-click

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

náklad na klik

náklad na klik

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[Podstatné jméno]
ad placement

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

umístění reklamy

umístění reklamy

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targeted advertising

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

cílená reklama

cílená reklama

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ad tracking

the process of monitoring and analyzing the performance of online advertising campaigns

sledování reklam

sledování reklam

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advertising campaign

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

reklamní kampaň

reklamní kampaň

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[Podstatné jméno]
ad targeting

the process of selecting a specific audience for an advertising campaign based on various criteria

cílení na reklamu

cílení na reklamu

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retargeting

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

retargeting

retargeting

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viewability

the extent to which an online ad is actually seen by an audience

viditelnost

viditelnost

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native advertising

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

native advertising

native advertising

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SEO

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

SEO

SEO

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SEM

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

SEM (marketing ve vyhledávačích)

SEM (marketing ve vyhledávačích)

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pay-per-click

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

platba za klik

platba za klik

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[Podstatné jméno]
geotargeting

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

geotargeting

geotargeting

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split testing

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

A/B test

A/B test

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real-time bidding

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

reálné aukce

reálné aukce

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influencer marketing

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

influencer marketing

influencer marketing

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ad auction

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

aukce reklam

aukce reklam

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ad network

a platform that connects advertisers with publishers to display ads on their websites or apps

reklamní síť

reklamní síť

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meta-advertising

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

meta-reklama

meta-reklama

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display ad

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

displejová reklama

displejová reklama

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infomercial

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

infomercial

infomercial

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product placement

the inclusion of a company's product in a movie or TV program as a form of paid promotion

umístění produktu

umístění produktu

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direct marketing

the practice of selling products or services using phone, mail, or email

přímý marketing

přímý marketing

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telemarketing

a method of selling and promoting goods and services by phone

telefonní marketing

telefonní marketing

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viral marketing

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

virální marketing

virální marketing

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branded content

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

značkový obsah

značkový obsah

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dark advertising

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

temná reklama

temná reklama

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conversion rate optimization

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

[fráze]
engagement marketing

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

marketing zapojení

marketing zapojení

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zero moment of truth

the point in the buying cycle when a consumer researches a product online before making a purchase decision

nula moment pravdy

nula moment pravdy

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remarketing

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

remarketing

remarketing

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hyper-personalization

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hyperpersonalizace

hyperpersonalizace

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banner ad

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

bannerová reklama

bannerová reklama

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[Podstatné jméno]
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