Giriş
Medya ve İletişim - Digital Advertising
Burada, "tıklama başına maliyet", "tanıtım filmi" ve "markalı içerik" gibi dijital reklamcılıkla ilgili bazı İngilizce kelimeler öğreneceksiniz.
Gözden Geçir
Flash kartlar
Yazım
Quiz
a single instance of an advertisement being displayed to a viewer
reklam gösterimi
a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received
tıklama oranı
a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions
dönüşüm oranı
a digital advertising pricing model where advertisers pay each time a user clicks on their ad
tıklama başı maliyet
the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page
reklam yerleşimi
a form of online advertising that uses data analysis to deliver promotional messages to a specific audience
hedefli reklamcılık
the process of monitoring and analyzing the performance of online advertising campaigns
reklam sonrası ürüne talebin olup olmadığını veya yapılan reklamın markaya olası etkilerinin araştırıldığı çalışma
a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time
reklam kampanyası
the process of selecting a specific audience for an advertising campaign based on various criteria
reklam hedefleme
a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the Internet
tekrar hedefleme
the extent to which an online ad is actually seen by an audience
görünürlük
a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience
bulunduğu platformun formatında içeriğin doğallığı bozulmadan verilen reklam
the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking
arama motoru optimizasyonu
a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages
arama motoru pazarlama
a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising
tıklama başı ödeme
the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code
coğrafi hedefleme
a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics
A/B testi
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
anlık teklif verme
a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service
etkileyici reklamcılık
a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins
reklam müzayedesi
a platform that connects advertisers with publishers to display ads on their websites or apps
reklam ağı
the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies
meta-reklamcılık
a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium
görsel reklamcılık
an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner
eğitici reklam
the inclusion of a company's product in a movie or TV program as a form of paid promotion
ürün yerleştirme
the practice of selling products or services using phone, mail, or email
doğrudan pazarlama
a method of selling and promoting goods and services by phone
tele pazarlama
a method of marketing in which a company encourages customers to share information about its services or products by email or on social media
viral pazarlama
a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts
markalı içerik, sponsorlu içerik
the practice of targeting specific audiences with personalized ads or content that is not visible to the general public
karanlık reklamcılık, gizli hedefli reklam
the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form
the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand
bağlılık pazarlaması, ilişki pazarlaması
the point in the buying cycle when a consumer researches a product online before making a purchase decision
gerçeğin sıfır anı, satın alma kararının sıfır anı
the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action
remarketing, yeniden pazarlama
the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences
aşırı kişiselleştirme, ileri düzey kişiselleştirme
a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server
internet sayfalarında en üstte verilen reklam
| Medya ve İletişim |
|---|
