Medya ve İletişim - Digital Advertising

a single instance of an advertisement being displayed to a viewer

reklam gösterimi

a metric used in digital advertising that measures the percentage of users who clicked on a specific ad or link out of the total number of impressions it received

tıklama oranı

a metric used in digital marketing that measures the percentage of users who completed a desired action or goal, such as making a purchase, filling out a form, or subscribing, out of the total number of visitors or interactions

dönüşüm oranı

a digital advertising pricing model where advertisers pay each time a user clicks on their ad

tıklama başı maliyet‌

the location and position of an advertisement within a media channel or platform, such as a website, social media platform, or search engine results page

reklam yerleşimi

a form of online advertising that uses data analysis to deliver promotional messages to a specific audience

hedefli reklamcılık

the process of monitoring and analyzing the performance of online advertising campaigns

reklam sonrası ürüne talebin olup olmadığını veya yapılan reklamın markaya olası etkilerinin araştırıldığı çalışma

a coordinated and strategic effort to promote a product, service, or brand using a series of advertisements or marketing messages over a period of time

reklam kampanyası

the process of selecting a specific audience for an advertising campaign based on various criteria

reklam hedefleme

a form of online advertising that targets users who have previously interacted with a website or advertisement, by showing them relevant ads on other websites or platforms as they continue to browse the internet

tekrar hedefleme

the extent to which an online ad is actually seen by an audience

görünürlük

a form of online advertising that blends in with the content and design of the platform on which it appears, creating a more seamless and less disruptive user experience

bulunduğu platformun formatında içeriğin doğallığı bozulmadan verilen reklam

the practice of optimizing a website's content, structure, and other elements to improve its visibility and ranking

arama motoru optimizasyonu

a form of online advertising that involves promoting a website by increasing its visibility in the search engine results pages

arama motoru pazarlama

a digital advertising model where advertisers pay each time a user clicks on one of their ads, typically in search engine advertising or social media advertising

tıklama başı ödeme

the practice of delivering content or advertising to a specific audience based on their geographic location, such as country, state/province, city, or even ZIP/postal code

coğrafi hedefleme

a method of comparing two versions of a web page, ad, or other digital content to determine which one performs better in terms of user engagement, conversions, or other metrics

A/B testi

a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad

anlık teklif verme

a type of digital marketing that involves partnering with social media influencers who have a large following and high engagement rates to promote a product or service

etkileyici reklamcılık

a real-time bidding process where advertisers compete to display their ads on a website or app by bidding on ad inventory, and the highest bidder wins

reklam müzayedesi

a platform that connects advertisers with publishers to display ads on their websites or apps

reklam ağı

the advertising of advertising services or products, typically used in the context of advertising technology or marketing technology companies

meta-reklamcılık

a type of online advertising that uses images, graphics, videos, or animations to promote a product, service, or brand on a website, social media platform, or other digital medium

görsel reklamcılık

an advertising television program that tries to promote a product by giving a lot of information about it in a supposedly objective manner

eğitici reklam

the inclusion of a company's product in a movie or TV program as a form of paid promotion

ürün yerleştirme

the practice of selling products or services using phone, mail, or email

doğrudan pazarlama

a method of selling and promoting goods and services by phone

tele pazarlama

a method of marketing in which a company encourages customers to share information about its services or products by email or on social media

viral pazarlama

a type of material created or sponsored by a company to promote its brand, products, or services, often seamlessly blended into various media formats like articles, videos, or social media posts

markalı içerik, sponsorluk içerikleri

the practice of targeting specific audiences with personalized ads or content that is not visible to the general public

karanlık reklam, gizli reklam

the process of enhancing a website or marketing campaign to increase the percentage of visitors who take an action, such as making a purchase or filling out a form

the act of creating interactive experiences to build relationships with customers and encourage ongoing interactions with a brand

katılım pazarlaması, etkileşim pazarlaması

the point in the buying cycle when a consumer researches a product online before making a purchase decision

sıfır anı, ön satın alma anı

the act of showing ads to people who have interacted with a product or brand online to encourage them to take further action

yeniden pazarlama, remarketing

the act of producing products, services, or content to individual preferences and behaviors to provide highly customized experiences

hiper-kişiselleştirme, aşırı kişiselleştirme

a form of online advertisement that is shown at the sides, top, or bottom of a webpage and is delivered by an ad server

internet sayfalarında en üstte verilen reklam