Vocabulary for IELTS (Academic) - Marketing

Here you will learn some English words about marketing, such as "consumer", "launch", "catalog", etc. that are needed for the IELTS exam.

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consumer [noun]

someone who buys and uses services or goods

Ex: The new smartphone model received positive reviews from consumers .

to cost [verb]

to require a particular amount of money

Ex: Last year , the home renovation cost them a significant portion of their savings .

product development [noun]

the process of either bringing a new product from concept to market release or renewing an existing product

digital [adjective]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

Ex: Many artists share their work on social media through digital platforms .

distribution [noun]

the process of supplying shops and other businesses with products to be sold

Ex: The distribution of vaccines was a major logistical challenge during the pandemic .

end user [noun]

the person who buys a product for personal use

image [noun]

the general impression a person, organization, or product presents to the public

Ex: Celebrities often manage their image carefully .

label [noun]

the name or trademark of a company that produces music records

Ex: The label promotes a variety of music genres , from pop to jazz .

to launch [verb]

to start an organized activity or operation

Ex: We are launching the project later today .

market research [noun]

the act of gathering information about what people need or buy the most and why

Ex: The success of the advertising campaign was attributed to thorough market research , which identified the target audience 's needs and desires .

online [adjective]

connected to other computer networks through the Internet

Ex: The online library has a vast collection of e-books .

packaging [noun]

the process or business of packing goods for storage, transport, or sale

Ex: The packaging of the product was designed to attract customers .

product [noun]

something that is created or grown for sale

Ex: Farmers in the region grow a variety of agricultural products , including fruits and vegetables .

public relations [noun]

the process of presenting a favorable public image of a person, firm, or institution

Ex: The public relations department organized a press conference to announce the launch of the new product .

registered [adjective]

recorded officially on a list

sponsor [noun]

a person or organization that finances a television, radio, or online program for advertising purposes

Ex: A new sponsor funded the podcast 's latest episodes .

trademark [noun]

a name or design that exclusively belongs to a particular company or its products

buyer [noun]

a person who wants to buy something, usually an expensive item

Ex: Online buyers often leave reviews about their purchases .

seller [noun]

a person or company that sells something

catalog [noun]

a pamphlet that lists all the items that people can buy

price tag [noun]

a label on an item that shows how much it costs

Ex: He carefully removed the price tags from the gifts before wrapping them for Christmas .

distribution channel [noun]

a way through which a company delivers its products to the customers

advertising [noun]

a paid announcement that draws public attention to a product or service

Ex: Social media advertising has become an essential tool for modern businesses .

promotion [noun]

the activity of drawing public attention to a service or product in order to help it sell more

Ex: She took advantage of the promotion to upgrade her airline ticket to first class at a discounted rate .

e-commerce [noun]

business exchanges that are done online

cut [noun]

a share in something monetary

Ex: The company 's employees were awarded a bonus as a cut of the company 's profits for the successful fiscal year .

portfolio [noun]

the complete range of products or services offered by a company or organization

Ex: A diverse portfolio helps a firm remain competitive .

digital marketing [noun]

all the efforts by which products and services are promoted and sold using the internet and online methods

public image [noun]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

product placement [noun]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Ex: The music video included subtle product placement , with the artist drinking from a branded energy drink can during a key scene .

Vocabulary for IELTS (Academic)
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