Vocabulary for IELTS (Academic) - Marketing

Here you will learn some English words about marketing, such as "consumer", "launch", "catalog", etc. that are needed for the IELTS exam.

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consumer

[noun]

someone who buys and uses services or goods

to cost

[Verb]

to require a particular amount of money

Ex: Right now , the construction project costing the company a substantial amount of money .

product development

[noun]

the process of either bringing a new product from concept to market release or renewing an existing product

digital

[Adjective]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

Ex: The library offers a collection digital books that can be borrowed online .

distribution

[noun]

the process of supplying shops and other businesses with products to be sold

Ex: distribution center was located near major highways to facilitate quick deliveries .

end user

[noun]

the person who buys a product for personal use

image

[noun]

the conception of a person, organization, product, etc. that is presented to the public

label

[noun]

the name or trademark of a company that produces music records

Ex: label’s marketing team helped boost the album ’s sales significantly .

to launch

[Verb]

to start an organized activity or operation

Ex: He launched several successful businesses in the past .

market research

[noun]

the act of gathering information about what people need or buy the most and why

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .

online

[Adjective]

connected to other computer networks through the Internet

Ex: online dictionary helps me with unfamiliar words .

packaging

[noun]

the process or business of packing goods for storage, transport, or sale

Ex: They invested in packaging systems to increase efficiency .

product

[noun]

something that is created or grown for sale

Ex: The tech startup launched its product at the trade show last month .

public relations

[noun]

the process of presenting a favorable public image of a person, firm, or institution

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .

registered

[Adjective]

recorded officially on a list

sponsor

[noun]

a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement

trademark

[noun]

a name or design that exclusively belongs to a particular company or its products

buyer

[noun]

a person who wants to buy something, usually an expensive item

Ex: buyer’s satisfaction is crucial for repeat business .

seller

[noun]

a person or company that sells something

catalog

[noun]

a pamphlet that lists all the items that people can buy

price tag

[noun]

a label on an item that shows how much it costs

Ex: She hesitated to buy the item when she saw the price tag attached to it .

distribution channel

[noun]

a way through which a company delivers its products to the customers

advertising

[noun]

a paid announcement that draws public attention to a product or service

Ex: advertising methods like TV and radio are still very effective for large brands .

promotion

[noun]

the activity of drawing public attention to a service or product in order to help it sell more

Ex: promotion campaign featured catchy slogans and eye-catching visuals to attract potential customers .

e-commerce

[noun]

business exchanges that are done online

cut

[noun]

a share in something monetary

Ex: The investor was entitled to a cut of the company 's revenue as a return on their investment .

portfolio

[noun]

the range of products or services that a particular firm or organization offers to its customers

digital marketing

[noun]

all the efforts by which products and services are promoted and sold using the internet and online methods

public image

[noun]

the general perception that the public have of a product, person, organization, etc. that may not be accurate

product placement

[noun]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Ex: The reality show product placement where contestants wore clothing and accessories from a well-known fashion label , prominently displaying the brand 's logo .

Vocabulary for IELTS (Academic)
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Vocabulary for IELTS (Academic) - Marketing