Vocabulary for IELTS (Academic) - Marketing

Here you will learn some English words about marketing, such as "consumer", "launch", "catalog", etc. that are needed for the IELTS exam.

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consumer

[noun]

someone who buys and uses services or goods

to cost

[Verb]

to require a particular amount of money

digital

[Adjective]

(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals

distribution

[noun]

the process of supplying shops and other businesses with products to be sold

label

[noun]

the name or trademark of a company that produces music records

Ex: label’s marketing team helped boost the album ’s sales significantly .

to launch

[Verb]

to start an organized activity or operation

market research

[noun]

the act of gathering information about what people need or buy the most and why

Ex: The company 's decision to expand into new markets was informed by market research, which highlighted emerging opportunities and potential challenges .

online

[Adjective]

connected to other computer networks through the Internet

Ex: online dictionary helps me with unfamiliar words .

packaging

[noun]

the process or business of packing goods for storage, transport, or sale

Ex: They invested in packaging systems to increase efficiency .

product

[noun]

something that is created or grown for sale

Ex: The tech startup launched its product at the trade show last month .

public relations

[noun]

the process of presenting a favorable public image of a person, firm, or institution

Ex: They hired public relations firm to help boost their presence in the media and attract more clients .

buyer

[noun]

a person who wants to buy something, usually an expensive item

price tag

[noun]

a label on an item that shows how much it costs

Ex: She hesitated to buy the item when she saw the price tag attached to it .

advertising

[noun]

a paid announcement that draws public attention to a product or service

Ex: advertising methods like TV and radio are still very effective for large brands .

promotion

[noun]

the activity of drawing public attention to a service or product in order to help it sell more

cut

[noun]

a share in something monetary

product placement

[noun]

the inclusion of a company's product in a movie or TV program as a form of paid promotion

Vocabulary for IELTS (Academic)

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Vocabulary for IELTS (Academic) - Marketing