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Words for Academic IELTS - Lesson 30
Here you will learn some English words about marketing, such as "consumer", "launch", "catalog", etc. that are needed for the IELTS exam.
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product development
[noun]
the process of either bringing a new product from concept to market release or renewing an existing product
digital
[adjective]
(of signals or data) representing and processing data as series of the digits 0 and 1 in electronic signals
distribution
[noun]
the process of supplying shops and other businesses with products to be sold
image
[noun]
the conception of a person, organization, product, etc. that is presented to the public
market research
[noun]
the act of gathering information about what people need or buy the most and why
packaging
[noun]
the process of putting a product in a container or covering in order to be sold
public relations
[noun]
the process of presenting a favorable public image of a person, firm, or institution
sponsor
[noun]
a person or an organization that pays the expenses of a TV, radio or online program as a means of advertisement
trademark
[noun]
a name or design that exclusively belongs to a particular company or its products
distribution channel
[noun]
a way through which a company delivers its products to the customers
advertising
[noun]
a paid announcement that draws public attention to a product or service
promotion
[noun]
the activity of drawing public attention to a service or product in order to help it sell more
portfolio
[noun]
the range of products or services that a particular firm or organization offers to its customers
digital marketing
[noun]
all the efforts by which products and services are promoted and sold using the internet and online methods
public image
[noun]
the general perception that the public have of a product, person, organization, etc. that may not be accurate
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